Natural Fluoride Free Toothpaste with Hydroxyapatite Remineralizing Whitening Bentonite Clay, Vegan - Sensitive Teeth - Doctor Recommended for Healthy Adults & Kids, Non-Toxic

Best toothpaste I’ve ever used! It has a top rating on Yuka, with all ingredients marked as safe, which gives me confidence in what I’m using. My teeth feel incredibly clean, my sensitivity is gone, and my gums look healthier. It’s refreshing, effective, and safe. highly recommend!

Alright, I need to share this because it actually blew my mind. Been a long-time Huberman listener and when he went deep on hydroxyapatite toothpaste, I thought "here we go, another health trend..." But my teeth had been feeling a bit sensitive lately, so I figured why not try ZOŌBA.First few days I was like "meh, it's just toothpaste." But by day 4 or 5, something clicked. You know that slick feeling your teeth have right after a cleaning? Yeah, that's how my teeth feel ALL THE TIME now. Wild. Even started drinking ice coffee again without wincing (fellow sensitive teeth people will get this).The taste is fresh but not that fake-mint chemical bomb most toothpaste hits you with. And before anyone asks - no, it doesn't taste like clay or dirt lol. Just clean.Look, I'm not usually the guy writing reviews, but this stuff legit works. Is it cheap? Nah. But neither is a filling. Just got back from my dentist and even she noticed a difference.Long story short - Huberman was right on this one. My teeth feel stronger, smoother, and just... better. If you're on the fence, just try it. Your teeth will thank you.

Been using this for a week and really happy with the switch. My teeth feel super clean and the peppermint taste is perfect - not too strong like mainstream brands. Love that it's fluoride-free and all natural. Plus my teeth feel less sensitive! Will definitely buy again!

much better than toothpaste with fluoride. leave my teeth feeling shiny and smooth.

I love this brand. My fiance is very picky about toothpaste and he tried it before I did, he messaged me saying this product left his mouth feeling clean and fresh without leaving that chalky after taste. When I got home and brushed my teeth that night, I was impressed. We both love this. Only used it for a few days but I can tell I'll most likely purchase again in the future.

It’s toothpaste.. don’t notice a difference except it makes less suds.

Makes teeth feel super-clean and fresh while fighting sensitivity, win : win . EDIT: after using this product for a month, I still didn't understand the sweet after-taste. This would be a more desirable product if it were made WITHOUT Sorbitol. I personally won't buy it again. I'll look instead for an unsweetened product.

It tastes good. I made my own toothpaste with baking soda coconut oil and peppermint oil..oh and charcoal and it tastes exactly the same and so because it does..I will probably not buy it again all I need to add to mine is probably the bentonite clay. I gave it 5 stars though because it’s not bad. Better than most I have tried.