No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

I cannot believe this book has only 100 reviews. Direct marketing will change my business. It’s funny I’ve read so many books and am a fan of Russel Brunson from click funnels and he always talks about how if product gives value to a customer they’ll come back and purchase more... I have 5 other Dan Kennedy books in my cart right now. Dan is the OG. I love learning from someone who’s older - also applying non digital marketing techniques to the digital world. Pure genius. Ask for the sale, because you don’t have the funds of a big Corp to lend out your ad spend on views and impressions. FIRE! Thank you Dan - you’re the man :)

Dan Kennedy's books are just what the titles say, " No B S". I can't enough of them. I am glad that I finally started to read his books after all these years.

Dan Kennedy never fails to enlighten and entertain with his writing style! Love all his books and that he really knows his stuff.

I ordered this book on a whim, and I'm glad I did. So far, out of all the Dan Kennedy books I have, this one gave me the biggest push towards getting new clients for my business. The only thing I didn't like was that it didn't go into specific "how to's" of implementing these ideas... that's why I bought Magnetic Marketing... but it really opened my eyes to a lot of things I could do to bring in the money.Love love love it!

Dan simplifies the process extremely well.Sometimes the obvious escapes us all and this book brings it all into focus.I will be reading more of Dan's books.

Great book. I loved to read it and learned so much. Really motivated me, too.Highly recommend to read it.

You can pay thousands for Dan Kennedy tools (and it is worth it) or you can buy his itty bitty books and learn the same important information! If you are a struggling business owner, then you need this book, and then build a library that you use of all of Dan's books. Read and implement, you won't be sorry!Mark Barron[...]

Wow. This book kept me so engaged I completed it in two sittings within a 24 hour period. This is the fourth book in the No B.S. series I have read. While it is not his best, I still think the book is worth reading.This book is about how all types of businesses can use direct marketing as one of their marketing strategies. The book is divided into three sections, The Foundation, Case Studies and Resources.In typical no B.S. Dan Kennedy fashion, the author lays out direct marketing rules and fundamentals in the first section. The case studies were written by business owners who successfully used direct marketing tactics to grow their business. The section is divided into the retail, restaurant, professional practice, sales and service sectors, with one or more chapters devoted to each sector. As I read each case study, I reflected on how I might utilize, in my own setting, the strategies and tactics being presented. While most of the case studies offered value and were worth reading, there was at least one where I felt the chapter was nothing more than a pitch fest for the author's direct marketing system.If you are already using direct marketing, read this book anyway. I bet it will help you be better and more successful at it. If you are new to the concept of direct marketing, this book will serve as a great introduction for you.I got several great ideas from reading this book. I am glad I read it and I bet you will be too.

Since I have read (devoured is a better term) most of the books in the series, some of it was a repeat. I did not find industry specific info as I had hoped, but one chapter more than made up for buying this book.It all comes down to how much you can adapt and implement for your business. The key word being 'implement'. I am a fan and gung ho about applying the info I have learnt. One thing is for certain, it has changed my thinking forever. Read all the books as well as Michael Gerber and Chet Holmes if you are an entrepreneur.Hope my review helps. Thanks for reading.

What Dan tells you is how it really is - there truly are no wishy washy messages here. I have personally recommended his books to dozens of people. If you enjoy Dan's no holds barred style then I can also recommend Swimming with Piranha Makes You Hungry by Colin Turner Swimming with Piranha Makes You HungrySwimming with Piranha Makes You Hungry

One of Dan's best books. Very easy to read and full of knowledge

Good luck to you. Investing on yourself, your skills and business is never a bad decision especially at the price of a book. Don’t ever other think it.

Great read