Principles of Marketing, 17e

such an interesting book to read this book will give you total insight into marketing. this book is written in a fluid manner that you won't get bored while reading the book his book has a lot of examples which make it easy to understand like why is IBM is king in business- to- business market this book covers almost all the topic in detail with examples and case study I recommend that directly go for it

I don't know how to review a book but here is my opinion - Shiny cover, glossy pages and most importantly the content - elaborative illustrations which make this book easy to understand and learn.Very usefull for people who are doing MBA and/or interested in Marketing.

Received book in good condition, one of the best books for marketing basis and indepth knowledge with casestudies

If you are a marketing manager or want to learn marketing from the basics, this is just the right book for you. The book from the marketing guru - Philip Kotler. The book came in good condition in transit.

The book was almost like new only. The price was very affordable too. Really happy with the purchase.

This books has everything one would want to understand about marketing. It's the best reference book ever. Buy this, and you will never regret!

I buy this book on suggestions in one of the video of Sandeep maheshwari and man this is a really cool in depth marketing book.Probably if you read this one and other Philip kotler books you don't need anything more to be ready for being a marketer