How To Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

A good book to read before you open a Small Business!

Amazing product

It's a small book of just 150 pages which won't waste any of your time, but will present you with some new ideas to consider.Equally readable for someone considering starting their own business, or someone looking for some fresh ideas after many years in business.The book takes the form of mini chapters, of just 3 or 4 pages each, focused on a single idea or issue. There are 49 chapters in all.I'll list a few of the chapter titles to give you an idea of the coverage and the tone of the book:There Is A Lot New Under The SunSources Of New Business IdeasDo What Comes Easy For You But Is Hard For OthersIt's Okay To Pick Fleas Off A DogFirst: Have A CustomerThe Small Business Owner, aka "The Rainmaker"Selling Is Job 1Hire A Salesperson FirstHire Ex-PaperboysPay Steak and Eat Hot DogsHave a Penny SaverNo Home Office!Sell Money, Not ProductsAlways Take the BusinessGet a Personal DriverNever Run Out of CashThe Business Owner Is Not The BossNever Let Anyone Outwork YouStrike Out OftenStay Off Boards and CommitteesCalculate the Size of Your MarketThe Big MoneyJust those titles should give a fair indication of what the book's about. Sound concepts, well grounded. No magic bullets!Plenty of turned corners. A book I think I will re-visit many times in future years .....

People start small businesses for many reasons. Sometimes they're in love with the product - they've always wanted to open a store where amateur potters could buy great mud. Sometimes they've been itching to run free from life in a big corporation and finally quit to start their own shop. Sometimes they get a pink slip and a bit of severance pay, and can't find another job, so they decide to start their own business. Whatever the reason, small business owners encounter some common problems. People who are in love with a product may forget how important customers are. People who've worked for a big corporation may not realize how many support services they have learned to take for granted. People who've run their small business for years may get in a rut and miss opportunities to grow. Author Jeffrey J. Fox's short, easy-to-read handbook of pithy counsel is for all of them. While his brightly-written advice sounds fresher than it is, we find it well worth remembering.