Endless Summer 4oz [Improved Fragrance] | Extra Strong Hold, High Shine, Water-Based Pomade, Non-Flaking, Easy to Wash out Formula, Sweet Pineapple Melon Fragrance

The smell is equivalent to... Okay so hear me out; as a kid back in the 90's, remember going to the store and getting an assortment of gushers, fruit roll ups, and fruit by the foot? Now, imagine taking all three of those, wadding them up into a ball and then sticking it into your mouth for 5 minutes worth of straight euphoria. Thats EXACTLY what this smells like. Its basically an aroma that fills your nostrils with PURE nostalgia taking you back to the good ol' days of block buster and 1-3 gen pokemon. As far as the hold goes, its not super strong like the high hold Layrite, but I prefer this over Suavecito Firme by a long shot because while it holds relatively better, its also a lot easier to spread throughout your hair and not as greasy which seems to be the biggest issue with all pomades by nature.

Smells amazing. Doesn't leave my husband or kids hair flaky. Has good hold and only need a little water to reshape after a hard nap lol

Been using Bonafide for years and it’s a go to. Scent is amazing and hold is powerful.

I work outside year long in Florida. This stuff holds awesome. High humidity has nothing on this. Also it rained all day yesterday and my hair stayed in place even wet. Recommend if your looking for a good hold in a high heat/humidity area.

I love the scent and hold of this pomade. I work at a mechanic shop and it’s able to hold my hair in place with minimal combing. I feel like this pomade is very petroleum based though which kinda throws me off but it might not be as much as a big deal to others.

very satisfied, smells great!

I’ve been using this pomade for almost a year now and I absolutely love it!The smell is great.The hold is awesome.And it washes out very easily.I would highly recommend this pomade to anyone who is looking for the water based pomades

Works amazing

My husband loves this product but it was badly packed and the lid came dented and not screwed on properly.