

☕ Elevate your daily grind with Colombia’s finest medium roast!
Sello Rojo Tradicional Medium Roast Ground Coffee is a USDA-certified, 100% Arabica single-origin coffee expertly roasted in Colombia. This 10 oz bag delivers a bold yet smooth cup with velvety notes and low acidity, ideal for French press or drip brewing. As Colombia’s #1 coffee brand, it offers a fresh, authentic taste that has earned high praise for quality and value.









| ASIN | B004N6YG5M |
| Best Sellers Rank | #9,282 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #155 in Ground Coffee |
| Brand | Sello Rojo |
| Brand Name | Sello Rojo |
| Caffeine Content Description | Caffeinated |
| Caffeine Content Per Serving | 100 Milligrams |
| Certificate Type | USDA |
| Coffee Roast Level | Medium Roast |
| Coffee Type | Coffee Bean |
| Container Type | Bag |
| Customer Reviews | 4.3 out of 5 stars 926 Reviews |
| Each Unit Count | 8.8 |
| Flavor | Medium Roast |
| Item Dimensions | 3.15 x 1.89 x 5.91 inches |
| Item Form | Ground |
| Item Package Weight | 0.29 Kilograms |
| Item Type Name | beverages |
| Item Volume | 260 Milliliters |
| Item Weight | 8.82 Ounces |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Model Number | SR-1 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Package Information | Bag |
| Part Number | SR-1 |
| Roast Level | Medium Roast |
| Specialty | Single Origin |
| Sweetness Description | Mildly Sweet |
| UPC | 017202201395 |
| Unit Count | 10.0 Ounce |
| Variety | Arabica |
C**E
Taste great and great price
I must say , to me this taste like Starbucks pike place coffee.It is very good! I will buy again
B**N
Excellent quality and taste
This is by far some of the smoothest and finely finished coffee I've had. I was very fortunate to get this on sale and now I'm hooked! I had been looking for a replacement to the extremely high priced premium coffee brands on the market. The aroma and taste of this is absolutely amazing.
J**G
Coffee that works great for coffee/budget purposes. but very average taste.
Just like everyone who found this coffee, I was on the hunt for cheap coffee. I'm not a coffee snob, i just want cheap coffee so this works for me. I think I paid somewhere around 5-6 dollars per bag (34 Cents and oz). SUMMARY: I'd give this 3.5-4 Stars because flavor wasn't great (wasn't bad either), and grind was finer than the average joe (pun intended) would use for a keurig/drip coffee. It Works for Coffee especially for the price, I'd buy again for that reason, but not if I was planning to serve it to others (I'd recommend something with more flavor like a local roaster). I tried two methods for this taste test. Keurig and Pour over because I don't think Kcups have a much flavor. You will notice from the pictures the Grind is very fine, I'd recommend maybe using this with an aeropress even; you would probably get better results. The grind was fine enough that the Pour over took longer than usual to drain. The Roast itself seemed to be a medium overall no extra notes of flavor, and I would not say the flavor itself was robust in any way. It may be that it wasn't the freshest since it is pre ground. Several people complained in other comments that the Roast was dark, I actually felt that what made the roast feel "Dark" was a subtle bitter aftertaste. It was almost as if the Coffee was cut with Chicory. I'm not saying it was, but the flavor was similar to what you would get with Chicory Coffee.
P**W
Pretty good coffee for the price. Taste more like a dark roast despite saying medium.
This is a pretty darn good coffee for the price. Taste is on the darker side, more bitter than medium roast. The grinds doesn't have a strong aroma out of the bag but when brewed, the coffee taste pretty smooth. No sourness, which i hate. The coffee smells good after you brew it. This taste similar to starbucks' pike place roast but better, with more aroma and with less bitter after taste. Definitely good to have a small bag of this around to switch it up a bit with the other coffees in my pantry.
J**E
Good coffee
Very nice coffee. Taste great. Delivered early also. Will be buying this brand again. Smells so good, very fresh. Beautiful roast. Yummy for my tummy.
J**.
Brewing method = Good vs Shockingly Bad!
I jumped on the bargain and ordered 3 bags! This coffee is NOT for your coffeemaker! I brewed it normally in my coffeemaker and it was incredibly bad…SHOCKINGLY BAD…undrinkable!! It smelled bad and tasted even worse. Just as I was about to toss it in the trash, I noticed that the brewing ratio was double the amount of standard ground coffees and there was also a pic specifying filtered water. So, I pulled out my Pour-Over, doubled the amount of grounds to 2TBSP to 6 ounces of filtered water, and this produced a drinkable cup of coffee. Instead of tossing it, I will pass it on to someone who likes the occasional cup with cream and sugar. As a hardcore, organic, whole beans drinker, I will not reorder. If you do buy this coffee, just know that brewing method makes a big difference. I tried 3 different methods. Pour-over produced the best results, followed by drinkable taste but sediments and clogged up percolator, and the automatic coffeemaker was the worst. This coffee is not forgiving, so order with caution.
J**O
Good coffee
Great tasting coffee. It tastes like a traditional medium roast to me. It’s a good value for a a Columbian coffee.
E**W
Delicious not bitter
First time trying this brand and I was very surprised. I’m so picky about my coffee and this tastes wonderful. No bitterness at all. Smooth and the perfect medium roast. didn’t smell from the bag but when it brews it smells amazing. Will purchase more.
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