---
product_id: 119116562
title: "EIMI Rugged Texture Strong Hold Matte Texturising Hair Paste, Hold Level 3, 75ml"
brand: "wella professionals"
price: "E£ 1958"
currency: EGP
in_stock: true
reviews_count: 13
category: "Wella Professionals"
url: https://www.desertcart.com.eg/products/119116562-eimi-rugged-texture-strong-hold-matte-texturising-hair-paste-hold
store_origin: EG
region: Egypt
---

# Deep Hydration for Coarse Hair Strong Hold Level 3 Matte Finish Texture EIMI Rugged Texture Strong Hold Matte Texturising Hair Paste, Hold Level 3, 75ml

**Brand:** wella professionals
**Price:** E£ 1958
**Availability:** ✅ In Stock

## Summary

> 💼 Own your rugged style with professional precision.

## Quick Answers

- **What is this?** EIMI Rugged Texture Strong Hold Matte Texturising Hair Paste, Hold Level 3, 75ml by wella professionals
- **How much does it cost?** E£ 1958 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.eg](https://www.desertcart.com.eg/products/119116562-eimi-rugged-texture-strong-hold-matte-texturising-hair-paste-hold)

## Best For

- wella professionals enthusiasts

## Why This Product

- Trusted wella professionals brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Compact Powerhouse:** 75ml travel-friendly size perfect for on-the-go grooming and spontaneous style upgrades.
- • **Rugged Control, All Day:** Achieve a bold, textured look with a powerful yet flexible hold that lasts.
- • **Matte Finish, Modern Edge:** Stay effortlessly stylish with a natural, non-shiny finish that commands attention.
- • **Hydrate Without the Weight:** Deeply nourishes coarse, thick hair without heaviness or stickiness.
- • **Professional Grade, Barber Approved:** Trusted by experts for precision styling and easy re-shaping throughout the day.

## Overview

Wella Professionals EIMI Rugged Texture Hair Paste is a 75ml professional-grade styling cream designed for coarse, thick hair. It delivers a strong hold level 3 with a matte finish, providing deep hydration without stickiness. Ideal for creating textured, rugged hairstyles that stay flexible and easy to reshape, this German-made paste is a favorite among barbers and style-conscious professionals alike.

## Description

Product Description Create a rugged texturized look with Wella Professionals EIMI Rugged Texture Hair Paste. This professional texturizing hair paste allows you to create the desired shape of your hair, giving it a strong hold and control while deeply hydrating, ideal for coarse thick hair. EIMI Rugged Texture Hair Paste adds texture to the hair to achieve a rugged effect with a matte finish to any style. Ingredients Attribute not applicable for product

Review: Not heavy or sticky - Great. Not at all sticky but good hold.
Review: Good quality product - Been using this product for around a year as it was recommended by my barber instead of the product I used to use and I’m really happy with it. My hair stays in position but can be easily readjusted if needed. Doesn’t make my hair sticky at all like some products do.

## Features

- Professional haircare and styling products for all hair types to give hair volume, strong or flexible hold
- Lighweight, strong hold hair paste, hair cream
- Range includes heat protection spray, flexible hold hairspray, volume hairspray and hair volume spray
- Also available volumising hair mousse women, hair styling mousse, men's hair gel, hair styling gel

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07HZCNL7X |
| ASIN  | B07HZCNL7X |
| Best Sellers Rank | 16,205 in Beauty ( See Top 100 in Beauty ) 111 in Hair Styling Putty, Clay & Wax |
| Brand | Wella Professionals |
| Colour | wella |
| Country of origin  | Germany |
| Customer Reviews | 4.5 4.5 out of 5 stars (274) |
| Customer reviews | 4.5 4.5 out of 5 stars (274) |
| Date First Available | 3 Oct. 2018 |
| Format | Cream |
| Item dimensions L x W x H | 39 x 61 x 119 millimetres |
| Item model number | H7474 |
| Item model number  | H7474 |
| Item weight | 75 Grams |
| Manufacturer | Wella Professionals |
| Manufacturer  | Wella Professionals |
| Package Weight | 0.08 Kilograms |
| Package dimensions | 11.7 x 6.1 x 3.9 centimetres |
| Product Dimensions | 3.9 x 6.1 x 11.9 cm; 75 g |
| Product Dimensions  | 3.9 x 6.1 x 11.9 cm; 75 g |
| Scent | Attribute not applicable for product |
| Volume | 2.5 Fluid Ounces |

## Product Details

- **Brand:** Wella Professionals
- **Hair type:** All
- **Item form:** Cream
- **Item volume:** 2.5 Fluid Ounces
- **Liquid volume:** 75 Millilitres
- **Material Type Free:** Paraben Free, Sulphate Free
- **Number of items:** 1
- **Scent:** Attribute not applicable for product
- **Unit count:** 75.0 millilitre(s)

## Images

![EIMI Rugged Texture Strong Hold Matte Texturising Hair Paste, Hold Level 3, 75ml - Image 1](https://m.media-amazon.com/images/I/61NXCa0e5OL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Not heavy or sticky
*by D***T on 12 September 2025*

Great. Not at all sticky but good hold.

### ⭐⭐⭐⭐⭐ Good quality product
*by E***N on 8 June 2025*

Been using this product for around a year as it was recommended by my barber instead of the product I used to use and I’m really happy with it. My hair stays in position but can be easily readjusted if needed. Doesn’t make my hair sticky at all like some products do.

### ⭐⭐⭐⭐⭐ The best textured paste I've ever tried
*by J***2 on 3 August 2025*

Fast shipping and genuine product Very Happy with the supplier The product itself is excellent especially good for short textured hair Not greasy,not heavy Gives just enough texture shape and hold with just small amount

## Frequently Bought Together

- Wella Professionals EIMI Rugged Texture Strong Hold Matte Texturising Hair Paste, Hold Level 3, 75ml
- Wella Eimi Sugar Lift 150 ml
- Wella EIMI Grip Cream – Professionelles Haarwachs für texturierte, verspielte & individuelle Styles. Wachs / Pomade / Locken Gel für kurzs und langes Haar, Geeignet für Männer Frauen, 75ml

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**Shop now:** [https://www.desertcart.com.eg/products/119116562-eimi-rugged-texture-strong-hold-matte-texturising-hair-paste-hold](https://www.desertcart.com.eg/products/119116562-eimi-rugged-texture-strong-hold-matte-texturising-hair-paste-hold)

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*Product available on Desertcart Egypt*
*Store origin: EG*
*Last updated: 2026-01-29*