---
product_id: 159252988
title: "Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge) Hardcover – September 24, 2019"
brand: "jeanne w. rosscynthia m. beathmartin mocker"
price: "E£ 4208"
currency: EGP
in_stock: true
reviews_count: 11
url: https://www.desertcart.com.eg/products/159252988-designed-for-digital-how-to-architect-your-business-for-sustained
store_origin: EG
region: Egypt
---

# Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge) Hardcover – September 24, 2019

**Brand:** jeanne w. rosscynthia m. beathmartin mocker
**Price:** E£ 4208
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge) Hardcover – September 24, 2019 by jeanne w. rosscynthia m. beathmartin mocker
- **How much does it cost?** E£ 4208 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.eg](https://www.desertcart.com.eg/products/159252988-designed-for-digital-how-to-architect-your-business-for-sustained)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Comprehensive with the right mix of ideas, examples and direction
  

*by M***D on Reviewed in the United States on February 17, 2020*

Designed for Digital enters a crowded arena of books about digital and digital transformation.  This book is unique in the sense that it offers a solid, progressive and clearly outlined approach to building a digital company.  If is free of the hype of digital, the over reliance on Amazon and Google as examples and the hyperbole normally associated with this subject.This comprehensive and solid advice, backed by real experiences of companies who are like yours.  Overall Highly Recommended.The chapter titles give you a good sense of the book and its no-nonsense approach:Digital Business DesignBuilding Shared Customer InsightsBuilding an Operational BackboneBuilding a Digital PlatformBuilding an Accountability FrameworkBuilding an External Developer PlatformDeveloping a Roadmap for Your Digital TransformationDesigning your Company for DigitalThese are real things that real people need to do. The chapters offer clear definitions and advice on each topic.  They are written for a senior management audience, more what it is and why its important than detailed how to advice.The work is sound, based on research and real life case studies from established companies who are making the transition into becoming a digital business.  That is the type of company most of us work for and the book uses detailed case examples that will help you explain what it takes to design for digital.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Best book to date on winning digital. Buy it! Discuss at the C-Level.
  

*by D***D on Reviewed in the United States on November 21, 2019*

Best book to date on winning digital. Buy it! Discuss at the C-Level.In our personal lives we take delight in the constant stream of new possibilities from the cloud-platform companies. But, big, older companies with ERP systems are generally struggling with their "digital transformation" or "omnichannel" strategies. Why? And what are the stages of the journey to digital effectiveness from our customers' point of view?This book will answer many of your "digital transformation" questions. It is the best researched and written book that I've encountered on winning the digital race. The case studies starring mature behemoths (Schneider Electric, Toyota, Phillips, USAA, etc.) will enlighten both non-tech and IT readers. The graphics are simple, but profoundly insightful.The authors have identified five, building blocks that every traditional company must invent and integrate (often with the help of outside, digital-cloud talent). It will put - non-tech managers, IT managers and outside tech partners - all on the same path with a shared vocabulary.Don't just pave over old ways of doing stuff. Invent new, digital, service values for customers on a real-time, evolving basis. Minimize the hits from digital disruptors and score big against traditional, lagging competitors.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Staying Up to Date with Business/IT Developments
  

*by F***I on Reviewed in the United States on May 31, 2020*

Having read Ross’s other books (e.g. see my review of “IT Savvy”), I thought I had to get this title to stay up to date with latest business/IT developments when I saw it was coming out. As I read the text, I felt familiar with the discussion of aligning processes technology and people and the emphasis that current and future efforts will continue to go beyond just IT concerns.  Ross and her co-authors’ illusions to companies such as Campbell Soup and DHL with whom I had worked during IBM Business Consulting projects also lent to my confidence in their findings and projections concerning digital design.More specifically, the book’s contents include a Series Introduction and Preface then 8 chapters: (1) Digital Business Design [a rationale and overview of the authors’ info gathering and study of the subject], (2) Building Shared Customer Insights, (3) Building an Operational Backbone, (4) Building a Digital Platform, (5) Building an Accountability Framework, (6) Building an External Developer Platform [chapters 2-6 are digital design building blocks], (7) Developing a Roadmap for Your Digital Transformation [arranging the building blocks] , and (8) Designing Your Company for Digital. There is also an Appendix 1: Committing to an Operating Model to Build an Operational Backbone and Appendix 2: Assessing Your Building Blocks for Digital Transformation as well as helpful Notes and Index.As mentioned above, given past history, I had familiarity with different aspects of the topic, but did pick-up on newer aspects, fuller understanding, and the direction moving forward. For instance, the authors encapsulate that “Digital technologies are game changing because they deliver three capabilities: ubiquitous data, unlimited connectivity, and massive processing power. . .  [for] develop[ing] new offerings to help solve customer problems.” They distinguish between ‘digitization of a company” versus “new digital offerings,” and speak about how businesses need to attend to both areas. There is mention that the book is applicable to non-profit and public sector concerns, but the wider socio-economic implications are beyond the book’s scope.The authors do give much attention to the need for an “experiment, test, learn” culture and organization design emphasis on “new roles and accountabilities vs restructuring.” They stress that “the digital journey [is] long, [where] people take time to embrace, [and] adapt to new ways of working . . .” Their statement that the effort involves “. . . more fundamental organizational change than simply adopting Agile methodologies . . .” bring to mind books such as Dignan’s “Brave New Work” (see my review).While the generation of “Customer Insights” for effective use of digital capabilities is significant, the possession of a robust “Operational Backbone” to deliver is also critical. From my earlier activities, I had an acquaintance with these dimensions as well as the idea of “Component Business Modeling” (see my review of Sanford and Taylor’s “Let Go to Grow: Escaping the Commodity Trap”) as a way to link them. What was new for me was the authors’ explanation of component APIs (application programming interfaces) as well as the designation of component owners and teams. These assignment help enable digital offerings and assure appropriate component interaction among each other and with other enterprise or cloud services. The other revelation was their description of fifth building block, “the external developer platform” as well as the internal and business ecosystem complications that it entails where as Manovich suggests “Software Takes Command” (see my review).The diagrams and examples throughout the book illuminate, and the different ways of assembling the digital building block puzzle pieces to convey or lay out a development road map is cute and satisfying. Yet cases such as those related to Phillips Healthcare and Spotify during this time of COVID-19 bring to fore more nagging questions about the wider social effects and use of digital technologies (e.g. see my reviews of Topol’s “The Creative Destruction of Medicine,” Byrne’s “How Music Works,” and Kelly’s “The Inevitable”).  As the authors say SMACIT (Social, mobile, analytics, cloud, the Internet of Things) with the acronym taken literally as the way we often experience or feel related changes may have broader meaning than they realize for good and ill (e.g. some such as Blackburn et al at McKinsey have recently indicated that pandemic conditions have accelerated digital development and use).Even though the book does not explore the wider issues, it does provide a means for comprehending what is occurring with the expanding prominence (coming dominance?) of digital capabilities. It also should be an important resource in coming up with ways to proceed that will be of societal benefit as well in the long run.

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