---
product_id: 290625630
title: "That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph"
brand: "marc randolph"
price: "E£ 2297"
currency: EGP
in_stock: true
reviews_count: 6
url: https://www.desertcart.com.eg/products/290625630-that-will-never-work-the-birth-of-netflix-by-first
store_origin: EG
region: Egypt
---

# That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph

**Brand:** marc randolph
**Price:** E£ 2297
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph by marc randolph
- **How much does it cost?** E£ 2297 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.eg](https://www.desertcart.com.eg/products/290625630-that-will-never-work-the-birth-of-netflix-by-first)

## Best For

- marc randolph enthusiasts

## Why This Product

- Trusted marc randolph brand quality
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## Description

That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph

## Images

![That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph - Image 1](https://m.media-amazon.com/images/I/71LxHH4hPpL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Love it
  

*by A***T on Reviewed in the United Arab Emirates on 25 May 2020*

Love it, very well written. Keeps you on the edge of your seat.

### ⭐⭐⭐⭐⭐ 







  
  
    Inspiring yet entertaining read!
  

*by D***G on Reviewed in India on 21 January 2024*

“You see, a startup is a lonely place. You are working on something that no one believes in, that you’ve been told time and time again will never work. It’s you against the world. But the reality is that you can’t really do it on your own.” ― Marc Randolph, That Will Never Work: The Birth of Netflix and the Amazing Life of an IdeaCo-founder and former CEO of Netflix, Marc Randolph takes you through the initial days of building our favourite binge-worthy OTT platform-NETFLIX.  When he came up with the idea of Netflix, people said, “That will never work”. But he never stopped believing in his idea because he knew that he had the potential to make this idea a success.So back in 1997, in times when the internet was new, in times when people rented or bought movies from physical stores, Marc and his co-founder Reed Hastings came up with the idea of ‘DVD by mail’. The book takes you along their journey from starting with DVD rentals to securing an IPO.The book also highlights the days when ‘Amazon’ and ‘Blockbuster’ (chain of DVD rental stores) proposed to acquire Netflix, but Netflix didn’t give in as they were still at a very nascent stage. It also gives you a peek into the struggles of being an entrepreneur, of fighting against the odds. Marc also talks about his incredible partnership with co-founder Reed Hastings, about the culture at Netflix offices, about how he maintained a work-life balance by giving enough time to his family as well.The book is an inspiring yet very entertaining read. Just like Netflix, this book is a binge-worthy read. You win with their wins; their hits and misses feel personal too! This book is my next favourite in line after reading ‘Shoe Dog’. Highly recommended for budding entrepreneurs, startup founders and for anyone who wants to venture into the business world.After reading this one, I am excited to read ‘No Rules, Rules’ by Reed Hastings!Rating: 5/5

### ⭐⭐⭐⭐⭐ 







  
  
    Great book
  

*by T***V on Reviewed in Germany on 25 February 2023*

Very interesting stories, written with humor, loved it!

## Frequently Bought Together

- THAT WILL NEVER WORK: THE BIRTH OF NETFLIX BY THE FIRST CEO AND CO-FOUNDER MARC RANDOLPH
- No Rules Rules
- Ride of a Lifetime, The

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*Product available on Desertcart Egypt*
*Store origin: EG*
*Last updated: 2026-02-01*