---
product_id: 48263624
title: "Root Cover Up"
brand: "color wow"
price: "E£ 4487"
currency: EGP
in_stock: true
reviews_count: 13
category: "Color Wow"
url: https://www.desertcart.com.eg/products/48263624-root-cover-up
store_origin: EG
region: Egypt
---

# Lasts until shampooed out Reflective mineral powder for natural shine Water & sweat resistant Root Cover Up

**Brand:** color wow
**Price:** E£ 4487
**Availability:** ✅ In Stock

## Summary

> 💥 Root cover-up that works as hard as you do—flawless, fast, and fuss-free!

## Quick Answers

- **What is this?** Root Cover Up by color wow
- **How much does it cost?** E£ 4487 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.eg](https://www.desertcart.com.eg/products/48263624-root-cover-up)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Dual-Use Magic:** Doubles as a brow powder to fill thinning areas with precision
- • **Instant Root Rescue:** Covers greys and thin spots in seconds for a flawless, fuller look
- • **No Residue, No Fuss:** Stays put without waxes or dyes—no stiffness, no dullness, just fresh hair
- • **Swim-Proof Confidence:** Water and sweat resistant formula keeps you covered all day, even in the pool
- • **Natural Radiance Boost:** Reflective mineral powder creates multi-dimensional, natural-looking hair

## Overview

COLOR WOW Root Cover Up is a demi-permanent, natural mineral powder that instantly conceals roots, greys, and thinning spots with a water- and sweat-resistant formula. Lightweight and residue-free, it doubles as a brow filler and stays flawless until your next shampoo, making it the perfect on-the-go solution for busy professionals seeking a polished, fuller hair look.

## Description

COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant : desertcart.co.uk: Premium Beauty

Review: Why have I only just discovered this! - I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.
Review: Amazing - saviour product - My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.

## Features

- Temporary colour stays until shampoo’d out (you can swim in it!)
- Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
- Reflective mineral powder for a multi-dimensional, natural look
- Doubles as a brow powder and helps fill in thinning areas
- Stays in place without waxes or dyes; won’t stiffen or dull hair

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00M3DSVOO |
| ASIN  | B00M3DSVOO |
| Benefits | Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. |
| Best Sellers Rank | 638 in Beauty ( See Top 100 in Beauty ) 2 in Hair Mascaras |
| Brand Name | COLOR WOW |
| Colour | Dark Brown |
| Container Type | Box |
| Country Of Origin | China |
| Country of origin  | China |
| Customer Reviews | 4.0 4.0 out of 5 stars (20,671) |
| Customer reviews | 4.0 4.0 out of 5 stars (20,671) |
| Date First Available  | 17 Oct. 2013 |
| Full Cure Time | 1 Minutes |
| Global Trade Identification Number | 05060150185441 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Is discontinued by manufacturer  | No |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item model number  | CW544 |
| Language  | Italian |
| Manufacturer | COLOR WOW |
| Manufacturer  | COLOR WOW |
| Material Features | Natural |
| Material Type Free | Peroxide Free |
| Number of Items | 1 |
| Product Dimensions  | 12.45 x 5.4 x 1.4 cm; 2.1 g |
| Unit Count | 2.1 Grams |

## Product Details

- **Brand:** COLOR WOW
- **Colour:** Dark Brown
- **Hair type:** All
- **Item form:** Powder
- **Material Type Free:** Peroxide Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 2.1 Grams

## Images

![Root Cover Up - Image 1](https://m.media-amazon.com/images/I/61w2hBCNiNL.jpg)

## Available Options

This product comes in different **Configuration, Color** options.

## Questions & Answers

**Q: Does it stain pillows at night?**
A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok.

**Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!**
A: No, you won't get any mess from this product.  Once it goes on to your hair it fixes quickly and will only come out with shampooing.  And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off.  It won't cause any staining, and it won't run if she gets her hair wet.  For my part, I use this product to tide me over between hair appointments.  I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job.  It is the easiest product to use.  Color Wow do a couple of YouTube demonstrations - it is exactly as they say.

**Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?**
A: I don't think it said on packaging but on their website it states it  is not tested on animals and contains no animal-derived ingredients. hope that helps

**Q: Can I use it for grey hairline ??**
A: It is good for colouring grey, however I do think product is too expensive as there is not much of it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Why have I only just discovered this!
*by G***S on 7 February 2026*

I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.

### ⭐⭐⭐⭐⭐ Amazing - saviour product
*by J***W on 27 January 2026*

My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.

### ⭐⭐⭐⭐ Works to a degree - not too sticky
*by M***R on 11 July 2023*

I’ve tried other spray on root cover-ups and found they stick my curly/Afro hair strands together so you can’t put your fingers through it. This one doesn’t do that. I bought it in dark brown and particularly use it at my temples where most of my grey hair comes through and where I also have hair thinning. It blots out the short grey hairs and gives the subtle illusion of filling in the thinning areas. It’s expensive but I feel like it will last a while the way I use it. I only didn’t give it 5 stars because it’s not so effective on my bigger curls and it is quite time consuming to apply.

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color
- COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture | Non-Sticky & Moisturizing

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**Shop now:** [https://www.desertcart.com.eg/products/48263624-root-cover-up](https://www.desertcart.com.eg/products/48263624-root-cover-up)

---

*Product available on Desertcart Egypt*
*Store origin: EG*
*Last updated: 2026-03-03*