---
product_id: 65335388
title: "E45 Rich Lotion"
brand: "e45"
price: "E£ 1784"
currency: EGP
in_stock: null
reviews_count: 8
category: "E45"
url: https://www.desertcart.com.eg/products/65335388-e45-rich-lotion
store_origin: EG
region: Egypt
---

# Evening Primrose Oil boost 24h deep hydration Lightweight, fast-absorbing E45 Rich Lotion

**Brand:** e45
**Price:** E£ 1784
**Availability:** ❌ Out of Stock

## Summary

> 💧 Elevate your skin game with hydration that works as hard as you do!

## Quick Answers

- **What is this?** E45 Rich Lotion by e45
- **How much does it cost?** E£ 1784 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.eg](https://www.desertcart.com.eg/products/65335388-e45-rich-lotion)

## Best For

- e45 enthusiasts

## Why This Product

- Trusted e45 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Legacy of Care:** Backed by 60 years of expertise in treating dry, itchy, and vulnerable skin conditions with proven results.
- • **All-day Hydration Power:** Locks in moisture for 24 hours, keeping skin supple and refreshed from AM to PM.
- • **Nature’s Nourishing Secret:** Infused with Evening Primrose Oil to restore softness and visibly improve skin texture in just 3 weeks.
- • **Versatile Skincare Essential:** Perfect for face and body, designed for dry to sensitive skin types craving gentle yet effective care.
- • **Dermatologist-Approved Formula:** Hypoallergenic, fragrance-free, and suitable for sensitive skin—even safe for infants over 1 month.

## Overview

E45 Rich Skin Lotion 400 ml is a dermatologist-tested, lightweight moisturizer enriched with Evening Primrose Oil and glycerin, delivering intense, long-lasting hydration for dry and sensitive skin. Suitable for daily use on face and body, it restores softness and improves skin texture within three weeks, backed by over six decades of trusted skincare expertise.

## Description

DEEP MOISTURISATION – E45’S Rich Lotion provides intense moisturisation that lasts throughout the day and is quickly absorbed to help replenish dry skin. The long-lasting, fast-absorbing lotion helps the skin to lock in and retain moisture, leaving you with supple, soft skin all day long. Our lotion will help to keep your skin hydrated and refreshed and moisturisation is an important step that should be in everyone’s skincare routine. SOFT AND NOURISHED SKIN – Our Rich lotion has been formulated with Evening Primrose Oil which is well-known for its skin nourishing properties that help to lock in and retain moisture within the skin to minimise water loss. This helps to restore your skin giving you supple, softer, and noticeably glowing skin in just 3 weeks. It softens and smooths the skin which can help to improve the skin’s overall texture. DERMATOLOGICALLY TESTED – The E45 Rich formulation is dermatologically tested, and we haven’t added any unnecessary colours or fragrances. The lotion's lightweight formula is non-greasy and hypoallergenic and is suitable for normal to dry and even sensitive skin. You can apply the lotion daily as required and you can use on the body and the face to restore skin suppleness in three weeks. Our Rich Lotion can be used by the whole family, including infants over the age of 1 month. QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

Review: Great product - One of the best product of E45. Easy application, absorbent yet affordable
Review: It works - Works a treat on my dry skin itch

## Features

- DEEP MOISTURISATION – E45’S Rich Lotion provides intense moisturisation that lasts throughout the day and is quickly absorbed to help replenish dry skin. The long-lasting, fast-absorbing lotion helps the skin to lock in and retain moisture, leaving you with supple, soft skin all day long. Our lotion will help to keep your skin hydrated and refreshed and moisturisation is an important step that should be in everyone’s skincare routine.
- SOFT AND NOURISHED SKIN – Our Rich lotion has been formulated with Evening Primrose Oil which is well-known for its skin nourishing properties that help to lock in and retain moisture within the skin to minimise water loss. This helps to restore your skin giving you supple, softer, and noticeably glowing skin in just 3 weeks. It softens and smooths the skin which can help to improve the skin’s overall texture.
- DERMATOLOGICALLY TESTED – The E45 Rich formulation is dermatologically tested, and we haven’t added any unnecessary colours or fragrances. The lotion's lightweight formula is non-greasy and hypoallergenic and is suitable for normal to dry and even sensitive skin. You can apply the lotion daily as required and you can use on the body and the face to restore skin suppleness in three weeks. Our Rich Lotion can be used by the whole family, including infants over the age of 1 month.
- QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
- HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07CSYGZ4X |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Brightening |
| Best Sellers Rank | 3,589 in Beauty ( See Top 100 in Beauty ) 135 in Face Day Care Creams |
| Brand | E45 |
| Brand Name | E45 |
| Country as Labeled | United Kingdom |
| Customer Reviews | 4.5 out of 5 stars 653 Reviews |
| Item Dimensions | 50 x 90 x 200 millimetres |
| Item Form | Lotion |
| Item Type Name | E45 Rich Lotion 400Ml |
| Item Volume | 0.4 Millilitres |
| Item Weight | 400 Grams |
| Item dimensions L x W x H | 50 x 90 x 200 millimetres |
| Item height | 20 centimetres |
| Item volume | 0.4 Millilitres |
| Manufacturer | Reckitt Benckiser |
| Model Name | Rich Skin Lotion 400 ml – E45 Moisturising Lotion with Evening Primrose Oil – Lightweight Body Lotion for Dry and Sensitive Skin – Long-Lasting Moisturisation for Soft and Supple Skin |
| Number of Items | 1 |
| Other Special Features of the Product | dermatologically tested |
| Scent Name | Evening primrose |
| Skin Type | All |
| Skin type | All |
| Special Ingredients | Glycerin |
| Special feature | dermatologically tested |
| Specific Uses For Product | Dryness |
| Target Use Body Part | Whole Body |
| Unit Count | 400.0 millilitre(s) |

## Product Details

- **Age range (description):** Adult
- **Brand:** E45
- **Item dimensions L x W x H:** 50 x 90 x 200 millimetres
- **Item form:** Lotion
- **Item volume:** 0.4 Millilitres
- **Number of items:** 1
- **Scent:** Evening primrose
- **Skin type:** All
- **Special feature:** dermatologically tested
- **Unit count:** 400.0 millilitre(s)

## Images

![E45 Rich Lotion - Image 1](https://m.media-amazon.com/images/I/51ZmvxRLVCL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Is this cream as in photo or lotion as in description please?**
A: I did receive the one which says evening primrose oil, rich 24 hour lotion, It works well for me to be fair, i would buy again, but i paid £20 and a few pence only a couple of weeks ago so be careful not to overpay as i know some sellers are taking advantage at the moment, hope this helps, enjoy the week

**Q: Is this perfumed at at ? Just wondering what it smells like.**
A: We have not added any colour or fragrances to our E45 Rich 24hrs lotion. E45 take the same approach when formulating moisturisers, making sure they have everything dry skin needs to feel good.

**Q: does it sink into the skin or hard to get rid off thanks in advance**
A: I put it on after I have a shower so my skin is moist and the cream absorbs into my skin. I fully recommend E45 rich 24 hours moisturising cream it’s certainly transformed my dry and itch skin.

**Q: E45 rich 24 hours moisturising body lotion for dry skin pack of 5 x 400 ml bought 10/2022 expires 05/2023, can i use it after the expiration date?**
A: I'm just finishing a pack I bought last year: this final one has an expiry date of 09/22 and the contents seems OK, but I do think the last 2/3 have smelt rather 'chemical': having said that, they never did smell very nice.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by E***L on 11 October 2025*

One of the best product of E45. Easy application, absorbent yet affordable

### ⭐⭐⭐⭐⭐ It works
*by R***R on 10 October 2025*

Works a treat on my dry skin itch

### ⭐⭐⭐⭐⭐ Value for money
*by M***E on 27 November 2025*

No doubt about E45, Good quality, value for money.

## Frequently Bought Together

- E45 Rich 24 Hours Moisturising Lotion, 400 ml
- E45 Dermatological Moisturising Lotion, 500 ml
- E45 shower cream 200ml

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---

*Product available on Desertcart Egypt*
*Store origin: EG*
*Last updated: 2026-01-24*