---
product_id: 681174638
title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral"
brand: "e.l.f."
price: "E£ 1967"
currency: EGP
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.com.eg/products/681174638-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation
store_origin: EG
region: Egypt
---

# 12+ hrs long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral

**Brand:** e.l.f.
**Price:** E£ 1967
**Availability:** ✅ In Stock

## Summary

> ✨ Glow longer, feel lighter — your skin’s new BFF!

## Quick Answers

- **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral by e.l.f.
- **How much does it cost?** E£ 1967 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.eg](https://www.desertcart.com.eg/products/681174638-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Skin Harmony:** Formulated for dry, oily, and combination skin, it adapts seamlessly to your unique complexion.
- • **Conscious Beauty Choice:** 100% vegan and cruelty-free, delivering skin-loving ingredients without compromise.
- • **Breathe Easy, Look Flawless:** Infused with hydrating fruit extracts, this breathable foundation won’t clog pores or feel heavy.
- • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your look—whether it’s a natural glow or polished glam.
- • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that lasts from morning meetings to after-hours events without touch-ups.

## Overview

e.l.f. Soft Glam Foundation in 31 Medium Neutral offers a long-lasting, medium buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish while being 100% vegan and cruelty-free, making it the perfect everyday foundation for the conscious, modern professional.

## Description

Product Description Soft Glam Satin Foundation - 31 Medium Neutral Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone. Conical Crosspolymer, Magnetic. sium stearate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, PEG/PPG-15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malates, silica dimethyl silylate, aluminum hydroxide, triethoxycaprylylsilane, capryyl glycol, ethyl. Hexylglycerin, Erythritol, Hibiscus Sabdariffa Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry), Hydroxyacetenone P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply a small amount of product to the back of your hand. Using a brush or sponge, gently blend the foundation onto your skin in circular motions, starting from the center of your face and working outwards. For a smooth, satin finish, ensure even coverage and avoid heavy application to prevent caking. Allow the foundation to set for a few minutes before applying additional makeup products. Safety Warning For external use only. See more

Review: Dewy gorgeous foundation - This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!
Review: Lightweight coverage with a natural satin finish for everyday wear - A highly affordable foundation that blends buildable medium coverage with smooth, satin finish- great for everyday and special occasions. Lightweight, breathable texture that doesn't cake or feel heavy on the skin

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D3JDYWZ6 |
| ASIN  | B0D3JDYWZ6 |
| Best Sellers Rank | 384 in Beauty ( See Top 100 in Beauty ) 8 in Face Foundations |
| Brand | e.l.f. |
| Colour | 31 Medium Neutral |
| Country of origin  | China |
| Customer Reviews | 4.3 4.3 out of 5 stars (9,025) |
| Customer reviews | 4.3 4.3 out of 5 stars (9,025) |
| Date First Available | 15 Nov. 2024 |
| Format | Liquid |
| Item model number | 84948 |
| Item model number  | 84948 |
| Item weight | 0.09 Pounds |
| Manufacturer | e.l.f. Beauty |
| Manufacturer  | e.l.f. Beauty |
| Package Dimensions | 11.8 x 3.9 x 1.2 cm; 40.82 g |
| Package Dimensions  | 11.8 x 3.9 x 1.2 cm; 40.82 g |
| Package Weight | 0.04 Kilograms |
| Package dimensions | 11.8 x 3.9 x 1.2 centimetres |
| Skin type | All |
| Special features | Long Lasting |
| Speciality | Satin finish, moisturizing, breathable |

## Product Details

- **Age range (description):** Adult
- **Brand:** e.l.f.
- **Colour:** 31 Medium Neutral
- **Item form:** Liquid
- **Material Type Free:** Parabenfrei, Phthalatfrei, Sulfate Free
- **Package information:** Tube
- **Product benefits:** Hydrating
- **Recommended uses for product:** Gesichts-Make-up-Foundation
- **Skin tone:** All
- **Skin type:** All

## Images

![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - Image 1](https://m.media-amazon.com/images/I/61qKEnef9lL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Dewy gorgeous foundation
*by H***R on 3 January 2026*

This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!

### ⭐⭐⭐⭐⭐ Lightweight coverage with a natural satin finish for everyday wear
*by L***A on 27 December 2025*

A highly affordable foundation that blends buildable medium coverage with smooth, satin finish- great for everyday and special occasions. Lightweight, breathable texture that doesn't cake or feel heavy on the skin

### ⭐⭐⭐⭐ Not really a Light Neutral
*by D***R on 7 April 2025*

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand
- e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

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*Product available on Desertcart Egypt*
*Store origin: EG*
*Last updated: 2026-02-25*