---
product_id: 720227109
title: "- Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz"
brand: "it cosmetics"
price: "E£ 4595"
currency: EGP
in_stock: true
reviews_count: 8
category: "It Cosmetics"
url: https://www.desertcart.com.eg/products/720227109-do-it-all-radiant-concealer-makeup-concealer-hydrate-and-brighten
store_origin: EG
region: Egypt
---

# 16HR wear time 24HR hydration 4-in-1 concealer + serum - Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

**Brand:** it cosmetics
**Price:** E£ 4595
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Beyond Concealment: Hydrate, Brighten, and Own Your Radiance!

## Quick Answers

- **What is this?** - Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz by it cosmetics
- **How much does it cost?** E£ 4595 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.eg](https://www.desertcart.com.eg/products/720227109-do-it-all-radiant-concealer-makeup-concealer-hydrate-and-brighten)

## Best For

- it cosmetics enthusiasts

## Why This Product

- Trusted it cosmetics brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Multitasking Magic:** 4-in-1 formula that conceals, plumps, brightens, and hydrates—your skin’s new BFF.
- • **Effortless Application:** Soft-tip applicator delivers precise coverage with a silky, blendable texture—no cakey finish.
- • **Hydrate & Brighten Complex:** Infused with hyaluronic acid & niacinamide for 24-hour skin hydration and a luminous glow.
- • **All-Day Radiance & Coverage:** Clinically tested 16-hour medium coverage that stays flawless without creasing.
- • **Skin-Loving & Sensitive Friendly:** Dermatologist-tested, vegan, fragrance-free, and allergy-safe for all skin types.

## Overview

IT Cosmetics Do It All Radiant Concealer is a dermatologist-developed, clinically tested 4-in-1 medium coverage concealer and multivitamin serum. Featuring 16-hour wear and 24-hour hydration, it combines hyaluronic acid, niacinamide, and vitamins B5 & E to plump, brighten, and smooth skin without creasing. Suitable for sensitive skin, this vegan, fragrance-free formula offers a radiant finish with a lightweight, silky texture and an easy-to-use soft-tip applicator for flawless, natural coverage.

## Description

desertcart.com: IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - Fairest Cool, 0.2 Fl Oz

Review: ⭐️⭐️⭐️⭐️⭐️ Flawless Coverage and a Truly Radiant Finish - I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.
Review: Great concealer - This is a super light weight concealer that I find works incredibly well under eyes. I have hereditary dark circles that absolutely nothing covers up, but I find that this does help to make the color less dramatic and more awake. I find it blends in effortlessly and it quite thin in that it doesn't feel cakey under eyes. I have also used it to spot conceal on my face and it worked well for that as well. I do have dry leaning skin and I find this doesn't cling or make my skin feel any more dry with it on. I enjoy the sponge tip to help spread the product more than I thought I would. I do think this is a really good concealer, but you can also find drug store concealers that are cheaper and just as effective.

## Features

- AN EYE CONCEALER THAT DOES IT ALL - Developed with doctors, Do It All Radiant Concealer is the only clinically tested 4-in-1 medium coverage concealer + multivitamin serum that does it all… and doesn’t settle into lines! This multitasking makeup must-have with a silky texture plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration.
- TESTED & LOVED BY 40 & OVER - Perfect for all skin types, and our best concealer for older women, Do It All Radiant Concealer provides glowy medium coverage and can be used as a color corrector for dark circles, line eraser, or like a foundation. With hyaluronic acid, niacinamide and vitamins B5 & E, it helps improve skin hydration, texture and radiance.
- KIND-TO-SKIN CONCEALER MAKEUP- Dermatologist and allergy tested to be suitable for sensitive skin, our creaseless concealer formula features soft-focus powders to instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines. It’s also vegan and free of fragrance and parabens.
- CLICK, PLUMP & GLOW - Features an easy-to-use soft tip applicator that can be applied directly to clean bare skin. Use 1 click to spot conceal and 3 clicks for all-over face application. You can then use a makeup brush to blend. We recommend Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted application and Heavenly Luxe Complexion Perfection Brush #7 for all-over face application.
- REAL BEAUTY, REAL RESULTS - Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.

## Product Details

- **Item Form:** Cream
- **Color:** 115 Fairest Cool (fair with pink undertones)
- **Skin Type:** All
- **Brand:** IT Cosmetics
- **Product Benefits:** Plumps wrinkles, conceals imperfections, hydrates & brightens dull skin with 16-hour wear plus 24-hour hydration.

## Images

![- Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz - Image 1](https://m.media-amazon.com/images/I/619rjBAazDL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What are the benefits of a concealer with niacinamide (vitamin B3)?**
A: Niacinamide, also known as vitamin B3, acts as an antioxidant that helps hydrate the skin, improve uneven skin tone, diminish dullness, soften fine lines and wrinkles and strengthen the skin barrier.

**Q: I’m having trouble getting the product out of the package. Any tips?**
A: Click the bottom until the product appears on the soft tip applicator. This may take up to a minute as the formula is initially protected to ensure freshness. From there, it’s 1 click for spot concealing and 3 clicks for all-over face application.

**Q: What should I use to set this concealer?**
A: Depending on the finish desired, use a setting spray or setting powder to lock in your concealer. For a dewy makeup look, set Do It All Radiant Concealer with a setting spray. For a more natural finish, set with a loose or pressed powder.

**Q: How do I clean Do It All Radiant Concealer?**
A: Quick, easy coverage with every click! Our uniquely designed concealer offers antimicrobial protection and a consistently fresh formula that won't dry out. Simply wipe the tip with a dry cotton swab to remove any excess.

**Q: My new concealer has formula on the applicator despite a sealed cap. Is this product still new and fresh?**
A: Yes, the seal on the cap guarantees the freshness of the formula. Sometimes during transit, the product may migrate toward the tip of the applicator, causing a light tint to appear. Please note that this does not impact product performance.

## Customer Reviews

### ⭐⭐⭐⭐⭐ ⭐️⭐️⭐️⭐️⭐️ Flawless Coverage and a Truly Radiant Finish
*by T***T on January 18, 2026*

I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.

### ⭐⭐⭐⭐⭐ Great concealer
*by N***A on December 10, 2025*

This is a super light weight concealer that I find works incredibly well under eyes. I have hereditary dark circles that absolutely nothing covers up, but I find that this does help to make the color less dramatic and more awake. I find it blends in effortlessly and it quite thin in that it doesn't feel cakey under eyes. I have also used it to spot conceal on my face and it worked well for that as well. I do have dry leaning skin and I find this doesn't cling or make my skin feel any more dry with it on. I enjoy the sponge tip to help spread the product more than I thought I would. I do think this is a really good concealer, but you can also find drug store concealers that are cheaper and just as effective.

### ⭐⭐⭐⭐ Great concealer, will buy again!
*by B***Y on January 21, 2026*

Blends incredibly well and it was easy to match my color with the shades that are available. The texture was smooth as I used my fingers to blend. It definitely made my skin feel moisturized. The concealer is not sticky at all and the coverage is amazing, it hides my dark circles well.

## Frequently Bought Together

- IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz
- IT Cosmetics CC+ Nude Glow - Lightweight Foundation & Brightening Glow Serum with SPF 40, Medium Coverage, Formulated With Niacinamide & Hyaluronic Acid, For All Skin Types, 1.08 fl oz
- IT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum – 2% Niacinamide, Hyaluronic Acid & Caffeine - Medium Coverage, Natural Finish, All Skin Types - 0.22 fl oz

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*Product available on Desertcart Egypt*
*Store origin: EG*
*Last updated: 2026-02-11*