---
product_id: 85701708
title: "Escaping the Build Trap: How Effective Product Management Creates Real Value"
price: "E£ 3047"
currency: EGP
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.eg/products/85701708-escaping-the-build-trap-how-effective-product-management-creates-real
store_origin: EG
region: Egypt
---

# Escaping the Build Trap: How Effective Product Management Creates Real Value

**Price:** E£ 3047
**Availability:** ✅ In Stock

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- **What is this?** Escaping the Build Trap: How Effective Product Management Creates Real Value
- **How much does it cost?** E£ 3047 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

desertcart.com: Escaping the Build Trap: How Effective Product Management Creates Real Value: 9781491973790: Perri, Melissa: Books

Review: Must read for every Product manager! - Absolutely perfect! Sharing all these case studies, the author is giving you solid examples of what to do and what to avoid. Excellently written, extensive, detailed & perfect to boost your product management career. I now know that a lot of product people have the same problems like me, and I can solve them! Thank you Melissa!
Review: Product Management is real! Stop faking it! - This is one of the best Product books I have read. It helps you understand the entire process. I've been in Product for 10+ years of my 25 year career and consistently found validation with Melissa's book. Many times I've had to defend Product as a function and push to get a seat at the table so Executives can understand and support the best practices Melissa lays out in here book. Many CEOs come from Sales, Engineering, Operations and other background and this book helps provide a framework so they can support the Product team be successful and lead to growth for the company. Many software teams are too feature focused with too little input from actual customers. Without understanding the motivations of the customer in their environment, what they value and what problems you can help solve for them, your Product team is throwing darts at a dart board. Melissa's story telling with the fictional company helps provide insight into what it can really be like when a company gets stuck in the "Build Trap". It's also helps you see that you are stuck and how you can get out of it...and it seems doable! Thanks Melissa for sharing your experiences and expertise through this book. I look forward to your next one!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #24,814 in Books ( See Top 100 in Books ) #4 in Production & Operations #13 in Business Project Management (Books) #15 in Starting a Business (Books) |
| Customer Reviews | 4.6 out of 5 stars 1,793 Reviews |

## Images

![Escaping the Build Trap: How Effective Product Management Creates Real Value - Image 1](https://m.media-amazon.com/images/I/81LPs7481LL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Must read for every Product manager!
*by C***S on January 13, 2025*

Absolutely perfect! Sharing all these case studies, the author is giving you solid examples of what to do and what to avoid. Excellently written, extensive, detailed & perfect to boost your product management career. I now know that a lot of product people have the same problems like me, and I can solve them! Thank you Melissa!

### ⭐⭐⭐⭐⭐ Product Management is real! Stop faking it!
*by S***N on January 31, 2019*

This is one of the best Product books I have read. It helps you understand the entire process. I've been in Product for 10+ years of my 25 year career and consistently found validation with Melissa's book. Many times I've had to defend Product as a function and push to get a seat at the table so Executives can understand and support the best practices Melissa lays out in here book. Many CEOs come from Sales, Engineering, Operations and other background and this book helps provide a framework so they can support the Product team be successful and lead to growth for the company. Many software teams are too feature focused with too little input from actual customers. Without understanding the motivations of the customer in their environment, what they value and what problems you can help solve for them, your Product team is throwing darts at a dart board. Melissa's story telling with the fictional company helps provide insight into what it can really be like when a company gets stuck in the "Build Trap". It's also helps you see that you are stuck and how you can get out of it...and it seems doable! Thanks Melissa for sharing your experiences and expertise through this book. I look forward to your next one!

### ⭐⭐⭐⭐ Good discussion of the challenges facing project oriented companies moving to customers and services
*by M***D on May 25, 2019*

Team leaders, product managers or anyone looking to adopt more product and customer centric ways of work should read this book. It provides a more practical and actionable guide toward product development in an agile context than other text’s I have read. The insight in this book is comprehensive talking about both the processes and practices as well as role descriptions which are most helpful. The Build Trap the author refers to describes situations where companies become stuck measuring their success by outputs rather than outcomes. This view is important, particularly in software development where the focus has been on shipping things, more than the results created by those things. The book draws on the author’s experience working with mid sized tech companies. Much of that advice goes something like this, company A had a problem, I came in, the problem was X, we solved it. That simplistic form of case study is the reason this is not a five star book. We do not get a chance to see or experience the struggles of others — struggles we will face adopting the advice in this book. The book has the frameworks, approaches and structure to help one institutionalize these practices. It is also short and focused, not a text book. Recommended for anyone looking to move toward more product, customer and outcome centric work.

## Frequently Bought Together

- Escaping the Build Trap: How Effective Product Management Creates Real Value
- Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
- Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

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*Product available on Desertcart Egypt*
*Store origin: EG*
*Last updated: 2026-02-15*