I just got one last month for $7.50 here i am trying to buy it again ,and it's $12.00 wow why?

It indeed was $7.50 about a month ago, but, the price can be variable according to lots of external attributes. Such as higher cost of ingredients, manufacturer's msrp, competition between sellers, etc. Or it could be that the specific seller who sell this product at $7.50 raised the price to match that of other sellers. We can't be sure for what happened in a month, sorry for lack of explanation.

what shade is comparable to Ulta IT in light?

Hi,Please be advised that this product does not have shade options and Boomer boosts the adherence and wear of foundation while brightening the skin and providing skincare benefitsWrinkle Care | Brightening. It is Recommended for :- Those looking to boost the adherence and wear of their foundation- Those looking to brighten their skin tone- Those looking to express a dewy finish and healthy glowThanks,K Pop Beauty

Hello, is this authentic missha product??

If you are purchasing from a 3rd party seller and not Missha themself then it is probably fake. I believe Missha stopped making this product as I have been unable to find it from an official retailer

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✨ Glow like you mean business with flawless, protected skin!

COMPACT POWERHOUSE - Travel-friendly 50ml size fits perfectly in your professional kit for on-the-go touch-ups and confidence boosts.
HYDRATING YET MATTE - Experience the rare combo of a matte finish that doesn’t dry out your skin—stay fresh and shine-free.
ADVANCED SUN DEFENSE - SPF42 PA+++ shields your skin from harmful UV rays, keeping your glow safe and radiant.
UNIVERSAL SKIN HARMONY - Formulated for all skin types, blending seamlessly with your natural tone for that coveted golden beige radiance.
FLAWLESS ALL DAY COVERAGE - Achieve a perfect, natural matte look that lasts from morning meetings to after-hours events.

MISSHA Full Coverage M Perfect Cover BB Cream offers a lightweight, 50ml formula that delivers full coverage with a matte finish, enhanced by SPF42 PA+++ for superior sun protection. Designed for all skin types, it blends naturally into golden beige tones, providing a radiant yet shine-free complexion ideal for professional millennials seeking a polished, long-lasting look.

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