milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color 10.1 fl oz

Works really good on my wife's her she's a blonde, this one for blonde hair specifically. Helps bring out the colors in her hair, helps with her oily hair issue, and makes it soft. Also smells pretty good! Would recommend!

Best shampoo for that icy blonde look you want! Bottle lasted me almost a year, doesn’t leak, super easy to rinse and makes your hair smell amazing! Hair was so soft after use, and keeps the blonde upkeep so easy. No more dry blonde! Great size, lasted me months!

Can’t beat the price for this salon worthy purple shampoo ,smells amazing kinda like purple grapes in my opinion, leaves my hair soft too, and takes all the brass out, definitely recommend if you dye your hair at home

This shampoo is life for blondes! The deep violet hue cancels out brassy tones and makes your hair look icy when it washes out. This is the only violet shampoo that I have been able to use that doesn’t dry my hair out. It has a nice lather and a little goes a long way! Be cautious when you wash your hair out, the deep violet color tends to splatter. I rinse spots with water and it washes right off. I recommend pairing this with the violet conditioner too!

This shampoo delivers on tone—my blonde looks noticeably cooler and brighter after each wash, and the sweet grape scent is so refreshing. It’s easy to use and gives instant shine, but I do wish it was a bit more hydrating. I’ve noticed my ends get dry if I don’t follow up with a deep conditioner. Also, the bottle sometimes leaks during travel. Still, it’s a solid choice for keeping brassiness at bay!

I have gray hair and have never liked the purple shampoos. Makes my hair blue very quickly ! Like that this makes gray more defined and love the grape smell ( not overwhelming) just pleasant. Have been recommending this product to others! Glad I found it!!

I was scared to use this black shampoo, however I tried it because my hair was extremely brassy from the pool. To my amazement, I worked fabulous! It neutralize the brass color and left my blonde looking crisp again! Great product!

Best product ever! It can tend to stain your bathtub though, but other than that, it makes my hair look great takes out all the brassiness!