Maybelline Superstay Matte Ink Longlasting Liquid, Plum Purple Lipstick, Up to 12 Hour Wear, Non Drying, 40 Believer

I love these, have four shades now.Ruler is a beautiful vintage shade of red with more of a deep purple red tone than orange. Revolutionary comes out on me as a quite bright deep pink. Initiator is a deep dark pink.As I wanted a more everyday shade I tried seductress, but on me it came out very light, almost like the concealer lip look which I am not a fan on on me BUT you can mix the colours on your lip before it dries and seductress with a light dab of initiator over the top is the perfect ‘natural but better’ lip shade and one I will wear everyday for work!My only complaint is that the colour on the outside doesn’t reflect the actual shade inside so it’s been a bit of trial and error finding the best shades but the price point means I don’t really mind a few misses and will actual use all of them at some point.The best thing is the staying power! It is very easy to apply and sets quickly. Once dry it does not budge, you can literally rub your lips and there is no smudging etc. For the first hour it will leave a tiny amount of residue on a cup but this never shows on your lips. There is a slight stickiness but if you wait until it dries the lick your lips and let them dry I find that stops the stickiness. Yesterday I wore Ruler (my fav) all day for a Christmas outing, shopping, eating, drinking etc and after a full day and evening my lipstick was still perfect and I can’t say that for the rest of my makeup lolTo remove, I use body shop camomile cleansing butter and a small dab removes it perfectly. The product doesn’t really dry your lips but it’s worth keeping them moisturised as it looks best on smooth lips.

I absolutely love the Maybelline Superstay Matte Ink Liquid Lipstick in shade 65 Seductress! This lipstick truly lives up to its promises of long-lasting wear, staying vibrant and intact for up to 12 hours without needing constant touch-ups. The color is a beautiful, flattering nude that complements my skin tone perfectly – not too light, not too dark, just the right balance for an everyday look.What really stands out to me is how non-drying this formula is. Unlike many matte lipsticks, this one doesn't dry out my lips or feel uncomfortable throughout the day. It glides on smoothly and stays put without flaking or cracking, even after eating and drinking. The applicator is also great for precise application, making it easy to define the lips perfectly.Overall, I’m really impressed with this lipstick’s performance, durability, and comfort. It’s definitely become my go-to for all-day wear. Highly recommend it for anyone looking for a reliable, high-quality matte lipstick!

I really like this, it does need to be put on with a lipstick brush though to get a nice, even coat. Lasts quite long but I would reccomend wearing clear gloss over the top or vaseline once it has dried as it can feel really dry. Colour is awesome but it doesn't look anything like the bottle so make sure you check first!

This is my go-to daily lipstick. It lasts so well unless you eat greasy food or apply a lip balm containing oil. Application can be tricky just because it's so pigmented for the darker/brighter colours, if you make any mistakes you need make up remover to fix it. And always check your teeth! This stuff stays out once it's set so it's easy to end up with a lipstick mark on your teeth all day if you don't spot it early. Your lips do also need to be in reasonable condition, you can't put this on dry lips or it will just look crusty.I find it comfortable to wear but if you're used to moisturising cream lipsticks it might take some getting used to. It comes off easy at the end of the day with a good makeup remover or any kind of oil and doesn't stain lips. I wear it daily and a tube lasts me about a month so I consider it great value. It also doesn't have a scent or irritate my skin. I find the reds do dry to a slighter bluer hue than when they're wet but I don't mind that. They dry to a matt appearance which is exactly what I prefer. Some lip balms can be patted on after it's dried for a more sheeny look but that might affect the staying power depending on the formula.

I love this product as you literally can apply it in the morning and the colour stays put all day including all evening without needing to reapply. You can eat and drink and you don’t have to worry about reapplying as it just stays put. A great product and good value for money. The coverage is excellent and l love this colour and matte finish. Your lips don’t feel particularly dry either. The liquid texture makes application easy.

These are long lasting but are a bit like paint and hard to remove

easy to apply, leave to dry for a little while and then it stays on till evening or longer, it has to be removed with make up remover as it doesn't come off with water, which is exactly what is required anyway. No stains on cups when drinking or kiss marks on cheeks.

This is nice colour and stays on for hours just what I needed wish they also had this colour in coral