Sukoyaka Brown Rice, Genmai, 4.4-Pound

Out of the brown rice options we have tried in our rice cooker, this one is closest to the white rice texture my husband grew up on.

You can find this in any Japanese market chain like Tokyo Cental Market or Mitsuwa. Just use you map app and you should be surprised by how many markets near yo u find if you live, for example, in a metro area on the west coast. If you have not already, go to such a market or an H mart or 99 Ranch Market with friends or kids and get a small amusement park type "bump." Kids will go crazy in the snack and candy areas. Health freaks will discover a real produce section not to mention seafood (every type of octopus or squid u can umagine unles u an ethnic East Asian or Portuguese !😅🤪Rice....got carried away there... Sukiyoshi is mor polished than brown which was even hard to find in Japan 20 years ago. Less polished than white. Healthier, tastier to some and faster cooking depending on you cookin methodThis brand is my fav. I am Japan focused academic who first went there as a college freshman 60 years ago...might enjoy checking out Whee! Website also.

The toughest part about brown rice is often how chewy and tough it can be, but this one is as close to white rice as I've found in a brown variety. It's my favorite! While it’s a bit pricey, it’s definitely worth it if you're looking for a high-quality brown rice option.

I've lost count of the number of times I've been told that white rice is not good for you. Well, I'm not the biggest fan of brown rice so despite everyone's warnings, I continued to eat white rice. Then I was introduced to Sukoyaka Genmai Brown Rice. This is the first brown rice I have tried that even comes close to imitating the texture of white rice. I've tried several brown rice brands with mixed results. Brown rice is to me, also harder to cook with consistency. Either it's way too soft or its still chewy and hard. And putting in a little more water was not always the solution - it depended on the brand you were cooking. Sukoyaka Genmai Brown Rice is just like white rice in terms of cooking it. If you have a rice cooker, then just go with the measurements in the rice cooker and/or your trusty rice cup and you are golden. It hasn't failed me yet. The rice also has more of a sticky white rice texture versus the brown rice nonsticky texture which is awesome. I now cook this rice exclusively instead of white rice and we have been more than happy with the switch. And hopefully little healthier. I know that this rice is expensive in comparison, but I do feel that it is worth the extra money. And if you buy the size, it's the perfect starter size to try to see if this will work for you as well. I don't think that you will be disappointed in it. It's the perfect combo of the white rice qualities we love and the brown rice benefits that we need. Go buy it!

If you like your rice to be a traditional the Asian sticky rice then you will love this rice!It is unfortunate that you won’t find the cooking directions in English on the bag, but fortunately the cooking method is just like any standard brown rice recipe that can be found in many places, including in cook books or on the Internet.

It is tasty and hits the consistency I was hoping for, but be sure to sift through it for small rocks. Not uncommon to have to do this with rice, but was hoping to avoid it at this price point.

I love this rice. It always comes out perfect and tastes great.

I couldn't possibly be more positive about any brown rice, than this variety. I have it, at least, three times a week. In fact, I'm making it as I write this review. But, there are things you might want to know, to see if it's perfect for you.First off (a plus which sold me), you can prepare this rice in a rice cooker without a 'brown rice' setting. Yea! And, it comes out exactly as the stovetop version. I know, I compared.Some prefer their brown rice to easily separate and have a more firm texture. That's not this rice. It is soft and fluffy, almost like white Jasmine rice, when cooked. For me, this is delectible, allowing it to soak up surrounding juices, sauces, or gravies of choice.The only problem I have found with this rice is -- drumroll -- eating too much. So, beware! I now have my measuring cup at hand counting those calories, wishing there was some way I could have the same enjoyment without the calorie boost. Life IS hard!Interestingly, there is an Asian market within walking distance to my home. I was surprised to find this rice. When purchasing a bag there, it generated a discussion with fellow customers and staff. This seems to be a very popular item, for many of the same reasons I have shared. You may feel the same, depending on your preference for the end product. For a 'soft tooth,' this IS for you!