Smart BeautyBlonde Bleach-It, Hair Bleach, Hair Lightener for Dark Hair, Perfect for Hair Highlighting, Ideal Preparation for Vibrant Pastel Hair Colour, Hair Bleach Kit, Vegan, Cruelty Free

Purchased for my husband, who works in the NHS. Used after bleaching his hair blonde, which is called for on the instructions. Result is indeed a bright and fabulous 'NHS blue' (as he calls it). Very striking. It took 2 boxes for the first application and we've recently reapplied the third box. A good result. The electric colour does only last through 2-3 washes though - which I think for my husband is fine, but worth noting. Fades quickly. I also got some blue Crazy Color Shampoo for Coloured Hair, and this did the job of restoring the vibrancy of the application, but it is at a cost.If hubby continues with the blue we may try a semi-permanent or permanent brand. This is definitely temporary. Perfect for what we needed - to try out a bold colour for maximum effect.

Absolutely loved the colour and had so many comments about it (all good ones)My hair was highlighted blonde so this colour was perfect to go on top.

I have a bob, just shorter than shoulder length, went from natural dark brown to a decent light blonde however, even though I have short fine hair one box did not have enough product to cover all my hair evenly, and this was applied by a hair professional. It was impossible to apply it evenly because by the time we got through the back of my hair there was barely anything left for the sides and we were scraping the bowl for the right side (left in photos).Unless your hair is a few inches shorter than mine you'll need multiple boxes.

Lovely pink colour. Leaves your hair feeling soft.. does face pretty quick.I'll defo use again

My hair is now silvery grey, thick, short, wavy ,inclined to frizz, and I wanted it as smooth and glossy as when I used semi-permanent colours years ago on my then brunette hair. I was concerned by the colour of this cream - dark indigo- and definitely didn’t want blue or purple hair. I did a strand test for thirty minutes, then applied the product to a streak of hair - no problem with either. I have now done my full head - lovely result, soft, shiny and silvery; no obvious change in the colour, but beautifully conditioned. Very little mess, the product is a soft jellyish cream, doesn’t drip, washes off combs and the sink easily. Good long gloves cover all the wrists.The three boxes were well packed, arrived quickly, great service, good value. Very pleased , will definitely re-order from this supplier.

I left it on my highlighted blonde hair for half an hour. It didn't turn in the slightest bit pink at all. If you want to try it and your hair is to your shoulders, you will need two.

My hair is mid brown so first time I tried this it wasn't noticeable at all.Two boxes of bleach lightener later, I tried again. This time it was very bright and a very pretty shade. Shame it washes out after a few washes. It also got on my pillowcases through me sweating slightly, I thought it would stain because it was a few days until I got around to washing them, but it washed out of my cream cotton pillowcases completely, not a trace of pink! I've now switched to a similar permanant colour, so I guess this was good for testing whether I really wanted to go pink or not.

Am very disappointed as from the description on Amazon it shows you a picture of how it will look on medium brown hair. My daughter has ash blond hair and on the sample I have done it on it looks like a wishywashy green/blue. The box instructions actually say it will only work on very light hair or pre-lightened hair so this has felt like a complete waste of money.