INTEGRATED MARKETING COMMUNICATION 2ED: Creative Strategy from Idea to Implementation Second Edition

cheaper

I love this book. It's not like any academic book. It's easy to read and entertaining.

Very repetitive in content for the price. Easy read.

good for creative strategy

The content is good, but the paper they use is bad. I am currently a college student, and I can get a better quality book from the library. The book that I receive uses yellow color paper which is like recycled paper. The ink uses in this book is also really not clear. I like the book version in my library which cost a few more dollar for a new book. However, if I know this book’s paper quality, I won’t bought it.