Bio-Groom Super Whitening Dog Shampoo – Whitening Pet Shampoo, Dog Bathing Supplies, Puppy Wash, Dog Grooming Supplies, Cruelty-Free – 1 Gallon

My white Border Collie’s coat had started turning yellow, so I did some research and chose this shampoo. It works really well! His fur looks much cleaner and brighter now, and it smells amazing. It rinses out easily and doesn’t irritate his skin. Very happy with this choice — will definitely repurchase.

Great shampoo helps whitening my dogs

I love this product have been using it for many years. It brightens a white coat and the fragrance is delicious.

I have Samoyeds and this is the best shampoo to keep their coats bright white! Have been using this for years

It is almost embarrassing for me to admit that I have a cabinet full of various dog shampoos. I do have two little white fluffy dogs, a Bichon Frise and a Maltese mix, who both get weekly baths, so I felt justified in adding this brand to my collection, especially after seeing the adorable dog on the label. ;)Normally, I avoid buying whitening shampoos because a lot of them are too harsh and my Bichon has very sensitive skin. This Bio-Groom shampoo does not cause any problems and I do like the smell. I like to vary their shampoos to obtain maximum benefit of the various products and Bio-Groom is part of my rotation. I can not say that I notice much difference compared to most of the other shampoos that I use for their baths.However, in addition to their baths, I clean their paws after every walk. I find that this Bio-Groom is the product that I use the most often for that. I put a bit into a spray bottle and use that and a larger spray bottle of water, along with a box of baby wipes for quick clean ups. The dogs know that after a walk, they go straight to the laundry/mud room to get their paws cleaned. Since the thick Bio-Groom shampoo is easy to pour into the spray bottle and dilutes very well, it makes short work of cleaning their paws, and whatever else may have gotten dirty, on their outing.

Great shampoo gets my dog sparkly white and so soft. He is a 1 yr old Malshi.

Another shampoo i finally found worthy of paying for and keep buying. I have an off white colored golden doodle who loves playing and getting in trouble with his crazy, high energy border collie/mix - sister and end up going from off white to dark brown... pretty quick! This shampoo truly helps keeping his coat looking healthy, shiny and bright. Will definitely keep buying it this product.

This is an excellent dog shampoo. I have a white Multipoo, and it is such a nice shampoo, works well, and rinses out easily. Helps to keep my white dog white! Best part, she smells sooo good after a bath with this shampoo.