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💜 Own your shade, protect your strands, and join the cruelty-free colour revolution!
Smart Beauty’s Rich Plum Permanent Hair Dye delivers a salon-quality, vibrant plum color with built-in plex treatment to protect and strengthen hair. This vegan, cruelty-free, and PPD-free formula covers grey hair effectively and suits all hair types. Designed for easy, mess-free home application, it combines premium UK and EU ingredients with ethical standards, empowering you to express your boldest self with confidence and care.











| ASIN | B07QBPP43H |
| Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Best Sellers Rank | 2,243 in Beauty ( See Top 100 in Beauty ) 38 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Plum |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.0 out of 5 stars 7,716 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | SBPBLEN |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free |
| Model Number | Rich Plum Permanent Hair Dye |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Recommended Uses For Product | Hair coloring, Grey coverage, Home use |
| Set Name | Smart Beauty Plum Blue Set |
| UPC | 830577001540 |
| Unit Count | 125.0 millilitre |
D**B
Best hair colour I’ve ever tried
I colour my hair regularly so when I ordered this I expected and average box dye and didn’t expect the product to be much different from all the rest. To my amazement this hair colour was different, it was vibrant and left my hair in fantastic condition. It left my hair shiny and full of life and didn’t rub off onto my clothes or pillow, I will definitely purchase this hair colour again. I have tried every box dye on the market and would highly recommend this product especially if you have pre coloured hair and you want vibrancy
K**E
Wow!
Been searching for this colour for along time! Finally I found it and yes its beautiful! Went on great, not too messy rinsed out good too, overall a good experience, shall defo be buying again! Just gorgeous!
E**.
Pretty colour, very vibrant, easy to apply.
I had my ponytail rainbow coloured a year ago and the only colour left was the blue, the rest had faded to a yellowy green. Because I had greeny undertones in the other sections I decided to go with a mix of the rich plum and the amethyst purple to cover it nicely and neutralise the green for when it inevitably fades. I am pleased with the result and had about a quarter cream left from the 2 boxes so definitely recommend buying 2 if you have long thick hair like me as this was only my ponytail not including the main head and roots! Only lost 1 star as even after washing till the water ran clear my hair still stains my hands pink when I put it up in a ponytail and I am sleeping with my head on a towel as it sweats out at night as well 🙈 Proof will be how long the colour stays vibrant, will update the review in time! Before and after pics attached.
A**H
Long lasting dye
My daughter loved the colour lasted well
V**E
More like semi permanent
This is great colour but only for 2 hair washes then the colour drains away. Can take a while to develop on darker roots won’t be getting again.
C**R
Love this colour plum my favourite so far
Nothing to dislike about this hair colour easy to use and value you for money. Only thing I would say is if the hair you are planning to colour is longer than the shoulders you would need to purchase 2 colours
T**H
No point
Didn’t change a damn thing
E**E
I loved this , i
Lovely colour, came out the same as the box, didn’t take forever to rinse, will definitely buy agin
T**S
Great product
I’m absolutely sold on this color. I used the plum on medium brown hair with grey hairs around my face and not o my us the color brilliant but the grey coverage is great. If it didn’t cover its ge side one has missed the grey hair. What I love about this product t the most is that it has an inclusion conditioner witching the cold and when yuh start ti rinse the color out if your hair, your hair is soft and not dry and course as other versions are. Totally recommend it and support this product. And the color is vibrant. Go get it !!
C**N
Terrible product!
Wish I had read the reviews before I bought it. Hair colour came out as a dark brown. Not worth the money!
M**S
Erhebliche Verteuerung.
Produkt gefällt mir sehr gut. Ist allerdings sehr teuer geworden.😞
N**A
Ottimo
Bel colore, intenso e copre i capelli bianchi
H**E
Washes out faster than semi permanent
The color was fine for about a week but it's pretty much all gone now. Not worth it. Stick with Live
Trustpilot
3 days ago
1 month ago