COLOR WOWOne Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

I had never heard of this until recently, but I love ColorWOW products, so it was an instant add to my cart. I can't believe I have been missing out on this product! I have wavy hair and try to straighten it, but it instantly frizzes up. Wow, this stuff is magic! I use it daily and it has made such a difference in my hair. It adds shine, reduces unwanted texture and tames frizz.

This is fantastic. I just got and tried this. It really works. I am a highlighted blond. My hair was fried. I was going to get my hair all cut off to a Pixie . Now my shoulder length hair looks healthy smooth and a nice rich color!Buy this IT WORKS!

For those of you who end up reading this and were underwhelmed w/ this product as I was, I thought I’d share my experience by adding a 2nd product first to wet hair. As a stand-alone, it didn’t work, and the Wow on dry as a stand alone didn’t work. But the 2 together - I’ve done it 3 times now and am extremely happy with the results. I’ll write 2nd product here, not sure if it’s allowed. Goldwell Flat Marvel. Apply to wet hair and can blow dry or dry naturally. Then add Wow to dry hair, then use round boar hair brush w/ very warm blow dryer. Good luck!

WooooHoooo. I was skeptical at first. But I am glad I ordered it!It is very moisturizing with no greasiness. The scent is so subtle and lasts all day. I highly recommend this product.

Was hoping for a miracle! Tried it once and even used brush and blowdryer to set the style. The style didn't stay, and as soon as I went outside the frizz came back. Not worth the hype.

I really wanted to love the COLOR WOW One Minute Transformation, but unfortunately, it just didn’t live up to the hype for me. I have medium-thick, slightly wavy hair that tends to frizz, and I was hoping this would help smooth things out quickly between washes. Instead, it left my hair feeling greasy and weighed down, no matter how little I used.The texture is more like a heavy cream than a lightweight balm, and it never fully absorbed into my hair. Instead of looking refreshed or polished, my hair just looked limp and kind of dirty. The scent is also pretty strong—not horrible, but definitely lingering longer than I’d like.I tried using it both on dry and slightly damp hair as suggested, with and without heat, and the results were consistently underwhelming. For the price, I expected a miracle, or at least a noticeable difference. Sadly, this didn’t deliver either.Definitely won’t repurchase. There are better, more affordable options out there.

Use on my hair dry. Not greasy at all and fragrance free. Little is all you need.

My favorite product to tame hair. A dimes worth goes through my long hair. I use it when blow drying or to freshen up quick product & blow!