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✨ Root cover-up that works as hard as you do!
COLOR WOW Root Cover Up is a temporary, water-resistant mineral powder that instantly conceals roots, grays, and thin spots without harsh chemicals. Its reflective pigments create a natural, multi-dimensional look that lasts until your next shampoo, even through swimming and sweating. Cruelty-free and easy to apply, it’s the perfect on-the-go solution for maintaining flawless hair between salon visits.







| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #1,342 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Mascaras & Root Touch Ups |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 5,971 Reviews |
| Full Cure Time | 6 months |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Powder |
| Item Highlight | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. |
| Item Weight | 4.54 g |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW543 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW543 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Unit Count | 1 Ounce |
C**.
Easy to blind Gray away
This is my second time buying this product. It’s great for getting you to that next hair appointment. You can control how dark how light and put it right where you want it. Washes out easily. Would recommend for helping blend those grays away.
K**K
Great product!
This is a great product! It was recommended by my stylist and it works wonders between coloring. I have to do my roots every 2 weeks as I am fully gray and dye my hair my formerly natural brown. I can now go 3-4 weeks between coloring. Goes on easily. Does not come off unless I scratch . Then a bit gets under my nails. Well worth it for the great coverage. I use the medium brown. Lasts until my next shampoo. Also perfect for long trips when you can't touch up the roots.
F**A
Great for a shadow root effect
It’s a great product! Looks really natural and I use it like a shadow root effect. I get my roots / blonde gloss touched up every 5 weeks but that last week or so can be rough when the grays come back. I bought the medium brown and it works perfectly for my roots to maintain that pretty gradient. You may find that you need to smudge a bit with your finger but it’s not a big deal. It also seems to be water and sweat resistant but still washes right out on wash day.
J**D
Coverage of grays at hairline
I've used this a few times. It does cover the gray but sometimes I have a big brown mark. You have to "blot" on so if your hairline may have been sparse in an area you may see blot. Not sure i would buy again
C**Y
Works great!
I can’t stand roots and this gives surprisingly great coverage. Stays on really well on no wash days. This will buy you a few extra weeks at the salon
S**S
Must Have For Grey Coverage!
I get my roots done every four weeks, but this stuff gets me through week three. Easy to use, but a little messy from compact to brush. Waterproof and doesn't seem to rub off on clothing.
M**O
Worth the price, really covers bald spot without looking heavy, not messy.
Excellent -- covers gray and bald spots. Does not come off unless washed with shampoo or soap, will not run. If you put too much, just the excess off with tissue or those make up removing cloths (dry).
A**O
Good quality, doesn’t last
Positive: easy to apply, and it does cover the white/gray hair Negative: once you wash your hair it is gone and you have to apply it again
A**A
Tolles Produkt
Super deckend, würde ich wiederkaufen, Verpackung top.
C**N
Génial!
Aide vraiment entre deux colorations. Je recommande
H**D
The Best Root Cover-Up I’ve Tried
This Root Cover Up in Medium Brown is my absolute go-to for covering roots. It blends seamlessly with my hair color and looks completely natural - no harsh lines or obvious patches. What I really appreciate is that it doesn’t change the texture of my hair. It doesn’t feel sticky, heavy, or stiff, and it doesn’t make my hair look dull. It just looks like my natural color. It’s quick, easy to apply, and perfect for stretching time between appointments. I always keep this on hand - highly recommend!
A**A
Muy bien
Definitivamente este producto es un milagro, cumple perfectamente con lo que promete, yo creo que por eso su nombre Wow con este producto
V**R
Ravie
je suis très satisfaite , la poudre est bien pigmentée et tient bien sur le cheveux. Appliquer mèche par mèche, il faut bien tendre la mèche, la plaquer contre le cuir chevelu et étirer la poudre avec le pinceau. Parfait permet d'attendre un peu entre 2 visites chez le coiffeur, les racines sont dissimulées.La couleur est fidèle à la photo. J'ai beaucoup de mèches blondes et j'ai pris le brun moyen pour mes racines sur les conseils de ma coiffeuse et je ne regrette pas. En plus contrairement au produit en bombe,qui colle les cheveux , avec ce produit les cheveux reste souple. je recommande ce produit
Trustpilot
2 weeks ago
3 days ago