Product Description Changing the world, one letter at a time…Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more Special Features: 95 minutes of bonus interviews English and German subtitles Review Blissful..it sharpens your eye...and makes connections between art and life. -- Chicago TribuneHelvetica is truly a work of art. -- Austin ChronicleOne of the wittiest, most diligently researched, slyly untelligent and quietly captivating documentaries of the year. -- Time Out LondonProvocative. -- NY TimesViewers are in for an exclamation point of joy from such a well designed doc. "A -" --Entertainment Weekly
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About the Director Gary Hustwit is a producer and director, known for Helvetica (2007), Objectified (2009) and Urbanized (2011). See more
Reviews
4.5
All from verified purchases
T**E
Awesome
I loved this so much
W**K
the font of modern type design...
Back in 1979, my boss asked me to write the copy and design the layout of the literature for our new product (an audio analyzer). I knew nothing about fonts, * but when I saw Helvetica at the print shop, it was love at first sight. Not only was it one of the most-beautiful "things" I'd ever seen, but it was visually neutral, not conveying any particular emotion or atmosphere. I continue to use Helvetica for my (unpublished) fiction, because it lets the writing speak for itself, without implicit "editorializing". Helvetica's beauty and neutrality have made it the world's most-popular font for decades.This is a film about the changes in typography since the introduction of Helvetica in 1960 -- its near-universal adoption, then the natural reaction against it. If you are at all interested in typography or design, you'll almost certainly enjoy this film. If it has a problem, it's that it doesn't accommodate the general viewer with much information about the history of type design. It assumes you already know something about the subject matter.The Blu-ray is a bit on the soft side (compared to what one expects from Blu-ray disks), probably because the film was (likely) shot on 16mm. It is, however, completely free (as I far as I could tell) from dust, scratches, and spots.* It's worth noting that the terms "font" and "typeface" have the wrong meanings. "Officially", a typeface is a style (Times Roman, Courier, Bookman, Avant Garde), while a font is the particular treatment of a style -- size, weight, etc. This is, of course, backwards. "Font" is obviously derived from "fount" (source), and thus //should// refer to the style, while "typeface" suggests what one would see when looking at the face of the type -- the type slug itself. The people in this film commonly refer to type styles as "fonts" -- which is logically correct, even though it's "officially" wrong.
D**E
Film would not run properly
Tried a couple of browsers to get this to play but no luck. Would really have liked to have shared this with my Typography class.
G**J
If you are interested in design of ANY kind, or even just watching passionate people discussing their love, this is good stuff.
Really interesting awareness of a world of "fonts" I've never given thought to. I enjoyed the editing of the movie, the shots alone opened my eyes to something that usually lacks any distinction for me - lettering. Great capturing of the passionate feelings for/against one single type of lettering - Helvetica. I'll never look at signage and fonts quite the same. If you are the slightest bit interested in design and form of any type (doesn't have to be lettering), you will appreciate this discussion of why - or why not - Helvetica might be "the perfect design." The interviews are wonderfully varied, all with people passionate about their point of view about ... a "font."
S**H
Interesting documentary!
Showed this for my digital imaging class. Watch before playing for high school students.
A**D
An intelligent study of a typeface
An intelligent documentary taking something that we take for granted, a typeface, and showing its cultural significance. It also provides interesting commentary on modern and postmodern design conventions and how they have changed over the past few decades. This documentary shows Helvetica from multiple view points. To some, it's the peak of perfection in typefaces. To others, it's boring and sterile. Yet others find that despite its association with corporations and standardization, it can be co-opted to new uses.Helvetica shows us that we should take nothing we see from day to day for granted. Even the words that may cross our field of vision for only a few seconds.
O**2
Great info
I’m a graphic design student in a typography class right now, so this was super interesting to me. That said, anyone interested in arts & culture would like this movie.
N**N
Nice film
Good for understanding typography
O**R
An exemplary documentary
An exemplary documentary, it completely blew my mind. So much so that I had to buy it, and I don't buy DVDs of documentaries (who does?). Very enjoyable.
S**H
For a niche audience and for that audience, it is brilliant.
Fascinating for people in design. Don't ever try to show it to a random group of students from various fields and expect them to stay awake, It is for a niche audience and for that audience, it is brilliant.
M**N
A Must-See for all Design Students
This is a very niche-market video, catering to those who want to learn more about the power and ubiquitous nature of the world's most successful typeface, Helvetica. If you are taking any kind of design class at the post-secondary level and need to know more about typography, this is a must-see video. Interviews with designers are entertaining and informative. Director Gary Hustwit is a genius and we look forward to more movies.
J**D
Fantastic
Saw the shortened version on BBC 1 last night and loved it. Learning the story of the typeface and seeing how widely it's been used was fantastic. The interviews are brilliant. Buy this now...
D**D
Who knew a documentary on a font could be so ...
Who knew a documentary on a font could be so interesting. This is not sarcasm, this documentary on a font is legit interesting.
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Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
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Ravi S.
I loved the variety of products available. Will definitely shop again.
","image":["https://m.media-amazon.com/images/I/31CTP6oiIBL.jpg","https://m.media-amazon.com/images/I/51Oe5JcAQ9L.jpg"],"offers":{"@type":"Offer","priceCurrency":"EGP","price":"3675.04","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":8,"maxValue":8,"unitCode":"d"}}},"category":" genreforfeaturedcategories","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***E"},"datePublished":"Reviewed in the United States on April 30, 2023","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Awesome\n \n","reviewBody":"I loved this so much"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"W***K"},"datePublished":"Reviewed in the United States on May 27, 2012","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n the font of modern type design...\n \n","reviewBody":"Back in 1979, my boss asked me to write the copy and design the layout of the literature for our new product (an audio analyzer). I knew nothing about fonts, * but when I saw Helvetica at the print shop, it was love at first sight. Not only was it one of the most-beautiful \"things\" I'd ever seen, but it was visually neutral, not conveying any particular emotion or atmosphere. I continue to use Helvetica for my (unpublished) fiction, because it lets the writing speak for itself, without implicit \"editorializing\". Helvetica's beauty and neutrality have made it the world's most-popular font for decades.This is a film about the changes in typography since the introduction of Helvetica in 1960 -- its near-universal adoption, then the natural reaction against it. If you are at all interested in typography or design, you'll almost certainly enjoy this film. If it has a problem, it's that it doesn't accommodate the general viewer with much information about the history of type design. It assumes you already know something about the subject matter.The Blu-ray is a bit on the soft side (compared to what one expects from Blu-ray disks), probably because the film was (likely) shot on 16mm. It is, however, completely free (as I far as I could tell) from dust, scratches, and spots.* It's worth noting that the terms \"font\" and \"typeface\" have the wrong meanings. \"Officially\", a typeface is a style (Times Roman, Courier, Bookman, Avant Garde), while a font is the particular treatment of a style -- size, weight, etc. This is, of course, backwards. \"Font\" is obviously derived from \"fount\" (source), and thus //should// refer to the style, while \"typeface\" suggests what one would see when looking at the face of the type -- the type slug itself. The people in this film commonly refer to type styles as \"fonts\" -- which is logically correct, even though it's \"officially\" wrong."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"D***E"},"datePublished":"Reviewed in the United States on February 15, 2023","name":"3.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Film would not run properly\n \n","reviewBody":"Tried a couple of browsers to get this to play but no luck. Would really have liked to have shared this with my Typography class."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"G***J"},"datePublished":"Reviewed in the United States on December 5, 2016","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n If you are interested in design of ANY kind, or even just watching passionate people discussing their love, this is good stuff.\n \n","reviewBody":"Really interesting awareness of a world of \"fonts\" I've never given thought to. I enjoyed the editing of the movie, the shots alone opened my eyes to something that usually lacks any distinction for me - lettering. Great capturing of the passionate feelings for/against one single type of lettering - Helvetica. I'll never look at signage and fonts quite the same. If you are the slightest bit interested in design and form of any type (doesn't have to be lettering), you will appreciate this discussion of why - or why not - Helvetica might be \"the perfect design.\" The interviews are wonderfully varied, all with people passionate about their point of view about ... a \"font.\""},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***H"},"datePublished":"Reviewed in the United States on June 1, 2022","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Interesting documentary!\n \n","reviewBody":"Showed this for my digital imaging class. Watch before playing for high school students."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***D"},"datePublished":"Reviewed in the United States on November 5, 2016","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n An intelligent study of a typeface\n \n","reviewBody":"An intelligent documentary taking something that we take for granted, a typeface, and showing its cultural significance. It also provides interesting commentary on modern and postmodern design conventions and how they have changed over the past few decades. This documentary shows Helvetica from multiple view points. To some, it's the peak of perfection in typefaces. To others, it's boring and sterile. Yet others find that despite its association with corporations and standardization, it can be co-opted to new uses.Helvetica shows us that we should take nothing we see from day to day for granted. Even the words that may cross our field of vision for only a few seconds."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"O***2"},"datePublished":"Reviewed in the United States on February 23, 2022","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Great info\n \n","reviewBody":"I’m a graphic design student in a typography class right now, so this was super interesting to me. That said, anyone interested in arts & culture would like this movie."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***N"},"datePublished":"Reviewed in the United States on June 13, 2022","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Nice film\n \n","reviewBody":"Good for understanding typography"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"O***R"},"datePublished":"Reviewed in the United Kingdom on September 21, 2017","name":"\n\n\n\n\n\n\n\n \n \n An exemplary documentary\n \n","reviewBody":"An exemplary documentary, it completely blew my mind. So much so that I had to buy it, and I don't buy DVDs of documentaries (who does?). Very enjoyable."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"S***H"},"datePublished":"Reviewed in Canada on March 16, 2016","name":"\n\n\n\n\n\n\n\n \n \n For a niche audience and for that audience, it is brilliant.\n \n","reviewBody":"Fascinating for people in design. Don't ever try to show it to a random group of students from various fields and expect them to stay awake, It is for a niche audience and for that audience, it is brilliant."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***N"},"datePublished":"Reviewed in Canada on November 6, 2011","name":"\n\n\n\n\n\n\n\n \n \n A Must-See for all Design Students\n \n","reviewBody":"This is a very niche-market video, catering to those who want to learn more about the power and ubiquitous nature of the world's most successful typeface, Helvetica. If you are taking any kind of design class at the post-secondary level and need to know more about typography, this is a must-see video. Interviews with designers are entertaining and informative. Director Gary Hustwit is a genius and we look forward to more movies."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***D"},"datePublished":"Reviewed in the United Kingdom on November 7, 2007","name":"\n\n\n\n\n\n\n\n \n \n Fantastic\n \n","reviewBody":"Saw the shortened version on BBC 1 last night and loved it. Learning the story of the typeface and seeing how widely it's been used was fantastic. The interviews are brilliant. Buy this now..."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***D"},"datePublished":"Reviewed in Canada on January 17, 2016","name":"\n\n\n\n\n\n\n\n \n \n Who knew a documentary on a font could be so ...\n \n","reviewBody":"Who knew a documentary on a font could be so interesting. This is not sarcasm, this documentary on a font is legit interesting."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.538461538461538,"bestRating":5,"ratingCount":13}}
