How does this compare to Layrite? I have thick and curly hair and need something that holds. Layrite has worked great. I want to try other products.

Layrite is superior to Imperial. Layrite holds my hair better and tighter, and the scent of Layrite is way better. Imperial smells like women's shampoo to me. If I'm giving Laryrite a 10 then I would give Imeprail a 7.

Does this hardened like gel?

It does not. ... don't know if that's what you want but that's what I'm always trying to avoid.... and a huge plus is it doesn't flake your hair

Anyone have a cheaper alternative to this product? With a strong hold, low shine.This product is solid but I can't afford to keep buying it :(

Suavetico Firm hold is pretty comparable alternative at half the price.

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💈 Lock in legendary style with the ultimate American pomade!

CUSTOMIZABLE HOLD POWER - Tailor your look from light to maximum hold by applying on damp or dry hair.
PROUDLY MADE IN THE USA - Premium grooming crafted domestically for the discerning professional.
WATER REACTIVATABLE FORMULA - Restyle anytime with just a splash of water—no buildup, no hassle.
EFFORTLESS SMOOTH APPLICATION - Glides on evenly for a flawless, semi-sheen finish that elevates your classic style.
UNMATCHED INDUSTRIAL STRENGTH - Experience America’s strongest water-based hold rated 4/4 for all-day control.

Imperial Barber Grade Classic Pomade is a 6 oz water-based styling product delivering industrial-strength hold (4/4) with a smooth, semi-sheen finish. Its water-reactivatable formula allows easy restyling and clean rinsing, while adjustable application on damp or dry hair offers versatile control. Proudly made in the USA, it embodies traditional American grooming excellence for professionals seeking reliable, all-day style.

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