Azure Naturals Ultimate Retinol Anti Wrinkle Serum, 1 fl. oz.

****Update 1/31/15****I still use this frequently and continue to see results. The one thing I forgot to mention is that Retinol should only be used at NIGHT. UV breaks it down, making it ineffective and leaves your skin more susceptible to UV damage. This is also why it comes in a tinted bottle. I'm wondering if the people who have given this a bad review understand this or not. If you use it during the day you're not going to get the results you want.I still completely stand behind the effectiveness of this product. It also does not need to be used every single night. I use it about 4 nights out of the week and not always consecutively.If you're using it during the day, stop. Only use it before bed and you should see results.*********I'm 31 and since turning 30 my skin has been noticeably less taught and fine lines are popping up all over the place. I wish I had bought this product a long time ago.I can't say enough good things about this product. In just a few days of use my skin looks amazing and I can already tell a dramatic difference in the fine lines around my mouth, the expression lines in my forehead, and the fine lines around my my eyes. No joke.I've been using this in conjunction with unrefined organic Marajuca Oil (applied 15 mins after this serum) and my skin hasn't felt this hydrated and smooth in years. My makeup is even applying better and looking better. I feel like my foundations and concealer are blending into my skin better and not just sitting on top looking cakey.This serum is really light, almost gel like in consistency, and absorbs into the skin effortlessly. It doesn't feel like you've got anything on your skin afterward either leaving no greasiness, and no 'film' left on the skin.I like the fact that this bottle has a pump and not a dropper. It's less messy and you have more control over the product as well.I use about three pumps total: two for my face and one for my neck. One full pump does not dispense a ton of the product either, so this bottle is going to last a good while.I also like that this serum has hyaluronic acid in it as well. I had been using a hyaluronic acid serum before ordering this and I hadn't been noticing much an effect except that it seemed to be making my skin DRIER. I honestly wish I had found this serum first because now my skin can still benefit from the effects of hyaluronic acid in conjunction with Retinol. This serum also contains Vitamin E which I have been admittedly depriving my skin of.I highly recommend this serum if you're in the market for an effective retinol product that will last awhile and not break the bank! I love it and don't plan on being without it from here on out.

Date Purchased/Length of Ownership: 3/24/15Price Paid: $15.95 for 1 ozSkin Type: Oily + Comedonal Acne-prone--------| Pros |--------+ Improved my skin’s texture (made it look smoother & more moisturized) within 1 week of usage+ Non-comedogenic (does NOT cause acne)+ 1 pump covers full face (2 pumps if you prefer a thicker layer, which I found unnecessary)+ Helps fade acne scars+ Amber bottle prevents oxidation (UV breakdown of the chemical components)+ Good packaging (glass bottle w/pump & clear plastic cap for travel)+ Hyaluronic Acid (moisturizer) + 2.5% Retinol (acne treatment) in the same serum+ No scent+ Gel texture makes it easy to spread+ Absorbs quickly+ Does not leave a greasy feel/residue+ Reasonably priced @ $15.95/oz+ No adverse side effects---------| Cons |---------- A bit pricey if you use it daily (but one of the less expensive retinol serums available)- (As with any retinol product) You MUST use sunscreen to protect your skin during daytime. Retinol increases exfoliation which means your skin has one less epidermal layer to protect itself from UV radiation. Do NOT use this product if you intend to forgo sunscreen. The damage done by the extra UV exposure will offset (if not completely reverse) the anti-aging effects of the serum.---------------| Notes/Tips |---------------' I started out using one pump every 2 days. It is recommended that you start out slow to let your skin get used to the serum.' I alternate this with a Hyaluronic Acid serum every other day' I spread one pump over my entire face using my fingers in large circular motions to get the most thorough possible coverage' SPF 30 (minimum) zinc oxide sunscreen should be used when using this serum.

I just received this "serum" several days ago. Serum is in quotes because, to me, a serum is a bit watery and sticky. This is a thick GEL. The dropper does not work because my serum is so thick. I'm have to take the dropper out and put some of the serum on the outside of the dropper on my hand. I am 46, just had a hysterectomy, and was told that my skin would become very dry. It was already very dry, so I got a few different serums with vitamin C, E and Ferulic Acid, and Retinol for wrinkles. I do use a collagen cream over the top of these products and then my Go To Nivea Cream because it is nice and thick and has no scent. I notice that when I take a bath or shower and then massage or pat these products into my skin, it does look plumper and more radiant. However, within an hour, my skin looks exactly the same. I am hoping this will begin to really work as there is a full year return on this serum. The good news is that this product does NOT hurt my eyes! Everything burns my eyes, but this does not. I will keep you updated once I use a full bottle of this serum/gel.

LOVE THIS SERUM! No its not a miracle in a jar. I still have my fine lines under my eyes. This product, however, has given me some pretty radiant skin. It's reduced my pores and made my skin extremely soft and smooth. The product does not burn but I do put it on AFTER I apply the vitamin c serum. One thing I do not like is that they advertise this falsely. There's no way this is 2.5%. Anyone who has ever used a 1.0% retinol would agree. This stuff would burn like crazy if it were that potent, but it doesn't burn at all or make you peel.