Ogilvy on Advertising
Product ID: 1623895
📈Timeless advertising principles
📚Comprehensive guide with 18 research miracles
🧠Deep insights from a master copywriter
E£ 2782
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Description
🚀 Elevate your ad game with Ogilvy’s timeless genius!
- LEGACY OF INFLUENCE - Learn from the ‘most sought after wizard’ whose principles shaped modern advertising.
- RESEARCH BACKED WISDOM - Leverage 18 groundbreaking research insights that still drive results decades later.
- CAREER AGENCY SECRETS - Insider tips on landing your dream advertising job and choosing the perfect agency.
- CREATIVE MEETS PRACTICAL - Blend creativity with data-driven tactics to create ads that truly convert.
- MASTER THE ART OF PERSUASION - Unlock Ogilvy’s proven strategies to craft copy that sells and captivates.
‘Ogilvy on Advertising’ is a definitive, candid guide from David Ogilvy, the legendary advertising pioneer. Packed with practical advice, research-backed insights, and career tips, this book remains a must-read for professionals seeking to master the art and science of advertising. With a 4.6-star rating and top ranks in advertising categories, it’s the ultimate resource for anyone serious about impactful marketing.
Specifications
| Best Sellers Rank | #14,033 in Books ( See Top 100 in Books ) #1 in Advertising Graphic Design #11 in Advertising (Books) #33 in Communication & Media Studies |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,628) |
| Dimensions | 7.37 x 0.62 x 9.7 inches |
| Edition | F First Paperback Edition Used |
| ISBN-10 | 039472903X |
| ISBN-13 | 978-0394729039 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 224 pages |
| Publication date | March 12, 1985 |
| Publisher | Vintage |
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