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🎉 Elevate your hair game with pure violet power – shine bright, stay bold!
Goldwell Elumen All Level Pure Violet is a cutting-edge, ammonia and peroxide-free permanent hair colour delivering up to 76% more colour intensity and 37% more shine. Designed for easy at-home use, it repairs damaged hair from within while providing long-lasting, vibrant results with a salon-quality finish.

| ASIN | B07XJZ21TW |
| Benefits | Shine Enhancing |
| Best Sellers Rank | 10,523 in Beauty ( See Top 100 in Beauty ) 147 in Permanent Hair Colour |
| Brand | Goldwell |
| Brand Name | Goldwell |
| Colour | Pure Violet |
| Container Type | Bottle |
| Country Of Origin | Germany |
| Customer Reviews | 4.7 out of 5 stars 12,502 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Lotion |
| Item Type Name | Elumen All Level Permanent Hair Colour, Pure Violet |
| Item Weight | 0.24 Kilograms |
| Item form | Lotion |
| Manufacturer | Kao Salon Division |
| Manufacturer Part Number | 4021609108115 |
| Material Features | Ammonia-Free |
| Material Type Free | Ammonia Free |
| Model Number | 4021609108115 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Shine Enhancing |
| Suitable Hair Colour | Violet |
| Unit Count | 200.0 millilitre |
S**A
Amazing dye, will become my go-to regular
The best hair dye product I’ve ever used, moments before I had a big schwarzkopf failure and a friend recommended me this brand.. I was reluctant to try a brand new company but I have zero regrets. The formula is incredibly pigmented and 200 ML was enough to do shoulder length normal hair thickness AND it left me with some product remaining. I recommend though DO BE CAREFUL, when you first use it the consistency is a surprise compared to other at home dyes .. it’s on the liquidy side.
R**E
Amazing product, no need to bleach
After trying crazy colour on top of my natural brown hair to achieve deep green, this is by FAR the best product ever, it gave me a lovely colour that is vibrant and doesn't bleed. It's a little bit of a messy consistency, so be careful putting it on and rinsing it out, but would definitely recommend.
P**A
Good one.
A bit messy so definitely need to use gloves and secure area before colorizing. Won’t come off of some surfaces so make sure it’s applied with care to your or your clients hair. Love the color, it’s lively and vibrant.
A**R
Vibrant
One of my clients has grey hair and she likes a bright colour flash this is vibrant and lasts
A**R
I soooo love these colours!
Both my daughter and I use them, I use the pure copper on brown hair (going grey) and my 17 year old daughter, who has dark brown, hair uses the purple and everywhere we go we get so many compliments. The pure copper is very bright like a highlighter lol and gets brighter the more uses although it does fade more to a lighter more orange copper after a month. On first application it has a lot more red but both colours are amazing. I found out about this dye after my daughter working in a hairdressers and found out this is what they use. If you are purchasing it, I would strongly recommend the use of plastic ear covers or you'll have coloured ears for a week!
B**C
Seems ok but smells weird
Colour seems nice, wasnt quite the colour I wanted so i mixed it, did have a funky smell to it too ....
S**.
Awesome colour
Awesome color but prepare for stains
L**S
Show stopping colour that sticks
If you want a hair colour that is vibrant and stains this is for you. As a brunette I had a balayage done first then added this into the lightened parts and just wow. When the light/sun hits it, it is even brighter than the photo. Get so many comments on it
T**P
Top
Goed product gebruik ik al Lang in tijd van de kapper nu zelf doen goed en niet schadelijk boor het haar top
B**R
Colour lasts
For my hair
M**️
Mycket fin
Mycket fin
P**E
Bunde Haarfarben
Halten gut, die Farben sind super!
A**E
Echt gute Haarfarbe. Nicht chemisch sondern physikalisch.
Ich finde die Elumenfarbe genial. Zum einen weil sie nicht chemisch sondern physikalisch ist und damit das Haar schädigt. Man hat eine gute Grauabdeckung und wenn man die Farbe richtig behandelt auch eine sehr hohe Haltbarkeit und Leuchtkraft. WAS MAN WISSEN SOLLTE: - Elumenfarbe ist nur für Leute etwas die eine langfristige Haarfarbe wollen. Da sich die Teilchen der Haarfarbe wirklich extrem an die Haare heften, kann man diese Haarfarbe nur schwer bis gar nicht überfärben es sei denn die Sonne hat sie gebleicht aber das geht auch nicht so schnell. - die Farbe ist nicht für Leute geeignet die in clorhaltigen Wasser schwimmen gehen - das Färben an sich muss nach bestimmten Schritten erfolgen und das Haar mit weiteren Elumenprodukten vor- und nachbehandelt werden, sonst wird das mit der Leuchtkraft sowie Haltbarkeit nichts - die Farbe wird nur so rot wie dein Grundton der Haare ist sprich bei blonden oder grauen Haaren knallrot und bei dunkelblonden bis braunen Haaren Weinrot - Nach dem färben haben die Haare einen leichten Magentatouch. Dieser bleibt nicht erhalten sondern wird beim 2. Mal waschen weggenommen. - Die Elumenfarbe geht nur schwer bis gar nicht aus Textilen sowie Gegenständen raus. Also vorher am besten alles abdecken was nicht gefärbt werden kann oder soll. Auch an der Haut hält das Zeug sehr gut. Mit "Elumen Clean" könnt ihr einiges noch retten was nicht schon eingezogen ist.
Trustpilot
1 day ago
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