So why does the box say no alcohol and the second ingredient it an alcohol?

Great question! Alcohol, as defined by FDA’s cosmetic labeling, is specifically ethanol alcohol. Our product does not contain ethanol alcohol. It does contain ingredients that belong to the family of chemicals that falls under alcohol, which do not have the same drying effect of ethanol alcohol.

Can this product be used as a root touch up? or is it one treatment, per box then throw whatever you don't need or use away...

I have used this excellent color as root touch up by using a root touch up bottle from Sally’s Beauty. You could also use a bowl and brush. As long as you divide the solution in half and as close as you can, the tube of colorant, it’s easily done if you tightly cap each part for use next time.

How long does the hair dying process take? Where can I see the instructions?

It takes me about an hour from the time I open the box until I am done rinsing out and conditioning my hair, but it will depend on several factors for each person. If you're trying to cover roots, it'll take a little longer than if you are simply changing from one color to another shade, because you do the roots first, wait, and then do the rest of your hair, and wait again. The time you leave the color in also varies, depending on how dark you want the color to be, the condition of your hair, original color, etc. Applying the color and rinsing will probably also take you longer if you have very thick hair. The instructions say the dye should be left on for a maximum of 45 minutes combined total. I do 35 minutes for the roots and then just 10 minutes more once I pull it through to the ends. You can probably get the instructions by contacting the seller or going to the Schwarzkopf website and contacting them there.

Can this product be used as a root touch up? or is it one treatment, per box then throw whatever you don't need or use away...

Yes. Root touch up or all over color.

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Description

🎨 Transform your look with confidence—color that cares and captivates!

GENTLE YET POWERFUL - Ammonia-free, PPD & PTD-free formula ensures vibrant color without irritation.
FLAWLESS GRAY COVERAGE - Achieve up to 100% gray coverage for a consistent, salon-quality finish.
UNIVERSAL COMPATIBILITY - Formulated to work beautifully on every hair texture, from fine to coarse.
HEALTHY HAIR VIBRANT COLOR - Silicone-free formula leaves hair looking visibly healthy and radiant.
EFFORTLESS AT HOME APPLICATION - Simple to use with recommended touch-ups every 4-6 weeks for lasting brilliance.

Schwarzkopf Simply Color Permanent Hair Color offers a dermatologist-tested, ammonia-free formula that delivers up to 100% gray coverage. Designed for all hair textures, it provides vibrant, healthy-looking color without irritation, making it the perfect at-home solution for professional-quality results.

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