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✨ Unlock your boldest blue yet — shine bright, stay fierce! 💙
Goldwell ELU HC 200ML Pure Blue is a cutting-edge, ammonia- and peroxide-free permanent hair color delivering up to 76% more color intensity and 37% more shine. Designed for all hair types, this 200ml liquid formula offers long-lasting, vibrant results with salon-quality performance at home, while repairing hair from within for healthier, luminous locks.

| ASIN | B07XQBX48H |
| Benefits | High-performance, long-lasting color with increased intensity and shine |
| Best Sellers Rank | 9,319 in Beauty ( See Top 100 in Beauty ) 153 in Permanent Hair Colour |
| Brand | Goldwell |
| Brand Name | Goldwell |
| Colour | Pure Blue |
| Container Type | Tube |
| Country Of Origin | Germany |
| Customer Reviews | 4.6 out of 5 stars 1,001 Reviews |
| Global Trade Identification Number | 04021609108030 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item Type Name | Elumen All Level Permanent Hair Colour, Pure Blue |
| Item Weight | 0.24 Kilograms |
| Item form | Liquid |
| Manufacturer | Kao Salon Division |
| Manufacturer Part Number | 4021609108030 |
| Material Features | Natural |
| Material Type Free | Ammonia Free, Peroxide Free |
| Model Number | 4021609108030 |
| Number of Items | 1 |
| Package information | Tube |
| Product Warranty | 2 year manufacturer |
| Product benefits | High-performance, long-lasting color with increased intensity and shine |
| UPC | 773602447237 |
| Unit Count | 200.0 millilitre |
P**A
Good one.
A bit messy so definitely need to use gloves and secure area before colorizing. Won’t come off of some surfaces so make sure it’s applied with care to your or your clients hair. Love the color, it’s lively and vibrant.
L**H
Best for dyeing roots
It's the easiest and best way of colouring my hair with just one application.
K**W
Excellent
Excellent, long lasting colour. Husband used it for beard.
T**S
Awesome
Love it and as it fades it goes turquoise Great fun
C**A
Good product
Coverage wasn’t as good as I would have liked but still a brilliant product
S**B
Ehhh
Stained my scalp dark blue for a week, like weird blue flakes peeling off it was strange. Also a lot of faffing about with their products and my hair wasnt really all that blue
N**A
Dye has bits in it?
I've used dyes from this company before (but not this seller) - there was weird grit in the dye and once mixed and applied the colour turned murky and was not a bright vibrant blue as expected. The hair prior was blonde and green (from the same brand) but it just turned everything a navy blue / close to black. Do not recommend
A**R
Brilliant
I buy this product and take it to my hairdressers who uses it and it’s an excellent product the colours are deep and last a long time
A**.
Ottima qualità e non aggressivo per capelli e cute
Colore molto intenso, ottima presa sui capelli bianchi, regge abbastanza il cloro quotidiano della piscina
A**.
Empfehlung für alle, die bunte Haare und lange Haltbarkeit suchen
Schnelle Lieferung. Ich verwende die Goldwell Elumen Haarfarbe, BL@ All bereits seit Jahren und liebe es, dass die Farbe wirklich fast schwarz wirkt, vor allem wenn das Haar frisch gefärbt ist, Sobald man dann in die Sonne kommt, schimmert das Haar in einem tollen, dunklen blau. Außerdem mag ich an Elumen sehr, dass die Farben sich nicht wie direction nach 3x waschen gleich rauswaschen, sonder wirklich sehr lange - dauerhaft das Haar einfärben. Bei mir (Aschblond) wird das Haar nach 4-6 Wochen ein wenig helleres dunkelblau, also auch im dunklen sieht es dann wirklich blau aus. Im Gegenlicht der Sonne ist es dann mittelblau mit einem leichten Lila-Burgunder Stich (wirklich minimal im Unterton).
B**Y
Rewelacyjny kolor.!
Elumen ma bardzo intensywny kolor. Uwielbiam go.! Łatwo się nakłada i szybko łapie na włosach. Nie spłukuje się szybko. Farbuje co 2 m-ce tylko ze względu na odrost. Włosy są piękne i błyszczące.
L**D
Problème livraison
Produit nickel la livraison rapide ne s’est pas activé donc je re commande
C**A
Buenas coloración
Recomendado. Buenas coloración y nutre el cabello. Seguir indicaciones de aplicación (en mi caso ya contaba con decoloración y el mismo color aplicados en peluquería hace dos meses). Acompañarlo del producto de Lock para mayor fijación y duración del color
Trustpilot
1 month ago
3 weeks ago