Color ULTÎME® 5.22 Ruby Red Permanent Hair Dye | Covers grays for vibrant color, Deep conditioning care, Diamond-like brilliance, Ammonia-free, Includes 1 Count

I was two toned. I had highlights of blonde and they have faded to half of my hair so half my hair was primarily blonde and the other half was brown. I didnt want to pay to keep the blonde its so expensive to up keep. I have always fallen back to red but it had previously damaged my hair so bad. This product is amazing. My hair isnt dried out and the color is so spot on. Where I was blonde its a light red. Which overall It looks like a rose gold. I love it. I only left it on about 20-25 minutes

I got ruby red to retouch up my roots and it’s gorgeous and super easy to use! The color payoff is super vibrant and great on dark hair. I have dark brown naturally and it brought it to a beautiful dark ruby/berry color. Also, the conditioner that comes with it is fantastic!!! Highly recommend

I’ve tried more red hair dyes than I care to admit — and this one truly stands out. The color is rich, bold, and gets compliments daily. Even after multiple washes it doesn’t fade like most reds I’ve used before. The application was straightforward, the shade matched my skin tone and hair base beautifully, and the result looked professionally done. My hair still feels healthy (not crispy or overly processed) and the pigment remains strong. I also appreciate that the formul seemed to have good staying-power and didn’t wash out or turn brassy quickly. Highly recommend this for anyone who wants a red tone that lasts.

Good quality and color

Swartzkoff makes one of the best reds you can find in a box. This one is beautiful.

This covers grey longer than other brands I've tried. It also leaves my hair soft and shiny. I get many compliments on the color. It's a cool red which goes with most eye colors and skin tones. Copper reds don't and they make me look angry. I recommend this brand.

This color is beautiful—it covers gray hair.

Nice color have not put on yet

I've been using this for years and truly love the vibrant color

Love the color, easy application but took forever to wash out. Still recommend though.

This was lit my favorite hair dye. The color was great, the color was amazingly spot on. Lit the best condioner I've ever used in my life!! Shiny healthy looking hair!!!

works fine. however with dark hair this dye is n't ptominant. it would give a hue of the color but wouldn't be prevalent

Been using this dye for years, I love the colour