C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz

I've tried several products to help with my dog's dental health, and this enzymatic toothpaste has been one of the few that has made a noticeable difference. It controls tartar and plaque really well, and I noticed an improvement in my dog's breath after using it consistently. The flavor must be appealing because my dog actually likes it, which makes brushing much easier. My dog has unfortunately lost teeth every year due to tooth decay, so finding something that truly helps has been important. Since adding this toothpaste to our routine, I feel like we're finally making progress. It's not a miracle cure, but it has definitely made a positive difference in my dog's oral health. My vet says they can tell a difference since I started using it. I highly recommend giving it a try if you're looking for a toothpaste your dog will accept and that actually helps keep their teeth cleaner.

My dogs love this toothpaste and actually want to brush their teeth.

I bought this toothpaste for my DOG, and it's been GREAT so far. The poultry flavor makes brushing much easier since my dog doesn't seem to mind the taste. It's easy to use, helps keep my dog's teeth clean, and leaves his breath smelling much better. Regular brushing has become a lot less of a struggle. If you're looking for an easy way to take care of your pet's dental health, this is an EXCELLENT CHOICE. HIGHLY RECOMMENDED!

Let’s be real—brushing a cat’s teeth sounds like something you agree to before you fully understand what you’ve signed up for. This toothpaste is basically here to make that whole situation slightly less chaotic. The first thing that makes this stand out compared to a lot of other pet toothpastes is that it’s enzymatic, meaning it doesn’t just “scrub” teeth—it helps break down plaque using a dual-enzyme system that works with your pet’s saliva. That’s why vets recommend it so often: it’s doing actual chemistry in your cat’s mouth instead of just pretending to clean things with minty hope. Another big win is the poultry flavor. And yes, that sounds weird for humans, but for cats and dogs it’s basically “treat mode unlocked.” A lot of pet toothpastes fail immediately because animals take one sniff and decide dental hygiene is a personal insult. This one is actually accepted by many pets, which makes brushing less of a wrestling match and more of a “bribe situation.” What also makes it better than cheaper or generic options is what it doesn’t have—there are no foaming agents and no harsh ingredients, so it’s safe if your pet swallows it (which, let’s be honest, most of them will). That alone saves you from the panic of “did my cat just eat toothpaste??” every time. Now, the honest part: this is not magic. If you think you’re going to squeeze this onto a toothbrush once a week and end up with Hollywood-white cat teeth, no. It works best when used consistently, ideally with some actual brushing, not just letting your cat lick it off your finger like it’s dessert (although, yes, many cats will try exactly that). Also, some cats still act like you’re personally ruining their life the moment a toothbrush appears. This product does not fix cat personality disorders. It just makes the process less miserable. Where it really shines is that it sits in this sweet spot between “vet-level serious” and “actually usable at home.” Cheaper toothpaste often feels like flavored gel with optimism. This one feels like it was made by people who have actually tried brushing a cat that doesn’t respect authority. Compared to similar products, it wins on three things: real enzymatic action, high pet acceptance rate, and vet-backed credibility. It’s not the cheapest, but it’s one of the few where you feel like your effort is actually doing something instead of just negotiating with a tiny furry dictator. No toothpaste on earth can fully solve the “my cat refuses cooperation on principle” problem. But in everything it can control? This is one of the best options out there.

only reason I bought this is because my vet recommended it to me for my dog. He likes the taste but not the process. easy to use, good size for the money, no bad scent and my dog loves the poultry taste. Easy to apply

My cat likes the taste enough to lick at it, but not enough to throw a fit when I brush his teeth with it instead of just feeding it to him, so it's the perfect amount of enticing! Hasn't been long enough for the vet to say if it's making a difference, but I'm sure it will long-term.

My staffordshire terrier/pit bull mix LOVES this toothpaste! We have not had any significant stomach issues and her breathe is fresh everyday. I brush her teeth at night before bed and they are white and plaque free! This poultry flavor is all the poultry she gets due to a sensitivity or intolerance to poultry products. This is her favorite treat every night!

Huge difference in my dogs teeth especially a couple months out. Breath is big improvement too. We also use a water addictive. She seems to love the flavor. Ingredients are high quality, and easy on her gums

驚く程歯磨きが好きになるって聞いてましたが、ウチの子は嫌いなままです。残念です。

Ich habe mich wirklich ewig lange mit dem Thema Zahnpflege beim Hund beschäftigt und alles verglichen, was es so im Tierfachmarkt gibt. Die Sachen dort sind nicht unbedingt schlecht, aber diese Zahnpasta hier ist für mich wirklich das Nonplusultra, sozusagen der Ferrari unter den Zahnpflegen. Besser geht’s eigentlich nicht. ​Warum genau diese? Ich habe mich ganz gezielt für die Virbac entschieden, weil die Enzyme laut meiner Recherche nach dem Putzen noch gut 10 bis 15 Minuten aktiv weiterarbeiten. Das heißt, der Plaque wird auch in den Zahnzwischenräumen und an Stellen, wo man vielleicht nicht perfekt hingekommen ist, noch nachträglich entfernt. ​Anwendung & Akzeptanz: Die Handhabung ist super easy und die Akzeptanz ist extrem hoch meinem Hund scheint sie richtig gut zu schmecken, was das Ganze total stressfrei macht. Ich nutze sie in Kombination mit einer ganz weichen Kinderzahnbürste, das klappt hervorragend. ​Meine Routine: Ich versuche, jeden Abend zu putzen, damit die Enzyme über Nacht lange im Maul bleiben können. Danach gibt es auch nichts mehr zu fressen (Wasser hat er natürlich zur freien Verfügung, aber er trinkt danach meistens nichts mehr) und dann geht’s direkt ins Bett. Das Beste: Da die Enzyme so gut nachwirken, ist es kein Weltuntergang, wenn man mal einen Tag auslässt, weil man selbst krank oder verhindert ist. Zur Not kann man sie dem Hund auch einfach mal nur schnell auf die Zähne schmieren, wenn die Zeit zum richtigen Putzen fehlt. ​Das Ergebnis: Mein Hund hat eigentlich keinen Zahnstein, nur an einem Zahn war mal ein ganz leichter Ansatz zu sehen. Ich habe das Gefühl, dass die Stelle durch das Putzen sogar wieder heller wird! Ob das jetzt nur an den Enzymen oder auch an der Zahnbürste liegt, ist schwer zu sagen, aber die Kombi wirkt jedenfalls Wunder. ​Fazit: Wer seinem Hund wirklich was Gutes tun will und eine Zahnpasta sucht, die mehr macht als nur gut zu riechen, sollte hier zugreifen. Ich bin restlos überzeugt!

Amazing toothpaste for my dogs teeth that has a lot of plaque build up due to his breed. With daily cleaning I was able to minimise the plaque by a lot. Dogs don't mind the flavour, best results out of any other toothpastes that I've tried. Worth the price.

Perfecto, se nota en los dientes de mi peludo, la limpieza dental.

Cats love the flavor ( i chose chicken ) They think its just another treat. As long as u dont stress them over it they will willingly lick it and u could gradually add some brushing movements. I also love how the expiration date is three years away and the tube is bigger than i expected