Airline Visual Identity 1945-1975 Hardcover – November 1, 2015

Excellent book with a good variety of photos. However I was underwhelmed by the production quality of the printing. The pages are thin enough that you can see the text and images on the other side which can distract from the visual interest of the posters you are trying to look at. The images are also not as a brilliant in person as they appear on the screen, at least for the standard version. I would love to see how it looks for the premium version as everyone says it is extremely high printing quality. However I was very underwhelmed when comparing the production quality of this book to similar large format books by other publishers such as Taschen.

Cunard's "Getting there is half the fun!" slogan survived in our minds well past the steamship age into the first half of the mass airline transport age. This book tells you how and why.Lacking the knock-down, stunning graphics of the  Airline Visual Identity: 1945-1975 Premium Edition  it does have nearly all the same content (384 pages in the standard edition, 436 pages in the premium edition). The posters are there, just not reproduced with the expensive (and beautiful) processes that make the premium edition a collector's piece.What you do get is an enormous volume on the development of corporate identity and branding in the airline industry, coupled with background on the professionals involved--the graphics designers, the illustrators, the marketers--and the decisions they faced.I'm going to spend a lot of time in this book and, in a year, it will be worn, full of dog-eared pages and sticky notes, and marked by coffee spills and muffin crumbs. (Should I admit paint spills, too, because I plan to keep this book in the studio for inspiration?) By then, I hope to be able to afford the Premium Edition, too, just to have and hold in my permanent library for the beauty of its content.

When this book came out a while ago, this book looked so amazing, but the cost was pretty prohibitive. However, I became aware of this 'standard' version that was more reasonably priced and practical to purchase.This edition is about the same as the premium edition, but lacks the incredible graphics standards of that book. Okay, I won't be tempted to remove and frame the graphics. On the other hand, for the aviation buff, like myself, this book is really a terrific book.The combination of the major airlines, the evolution of graphic changes and posters and other memorabilia reproduced here is just too awesome.This is a great book to look through, read and absorb. Aviation fans and people with an interest in graphics will love this book. It is just really cool. Sure, the book ignores the last 40 odd years, but what is interesting is how much of the corporate identities we see today on the major airlines have not really changed much over the last decades.Great book. Well worth buying.

The production quality of this book is unsurpassed, with many posters and other illustrations reproduced more sharply (and on much better paper!) than they appear in their original print formats. Author Huhne provides valuable biographical information about the artists as well as insights into the methodology of the companies involved in the brand imaging projects for several of the carriers. Even at amazon's discounted price of $250, this is not a casual purchase, but is still a fraction of the cost of an original of many of the posters reproduced in this book. My only misgiving: the book is extravagant in its use of white space, with many blank or nearly blank pages.

Amazing book and wonderful historical piece of aviation history.

A fascinating read. Beautifully printed like a coffee-table book, but also with well-researched, interesting text on the history of airlines and their design. I highly recommend to anyone interested in the history of commercial flight.

I was expecting an overall view of airline livery, logos, branding, and other areas.The book is about 90% posters. Which, while interesting, isn't what I was looking for.

A really great book for anyone interested in airlines and graphic design. I read every page, and found many of the insights quite useful. I just wish it was bigger or more comprehensive. Either way, I'm pleased I bought it!

Amazing book with so much great historic design.

A beautiful book, full of gorgeous illustrations with a very informative text. Excellent.

Absolutely stunning book. The quality of the printing and paper is exceptional. Would love to see a Railway advertising edition published some day. Anyone thinking that this is a lot of money for a book, you are right but it is well worth it.

Ein Buch diesen Gewichts muss in einem Karton versandt werden. Statt dessen kam es in einem Beutel und hatte deshalb Druckstellen und Beschädigungen am Einband. Bei dem Preis extrem ärgerlich und unprofessionell

I have this on my coffee table and its a great conversation piece. Art from this era was so stunning.