Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Thank you very much! The book arrived quickly during the holiday season. Very happy to have it.

It is really a good book and I recommend buying anyone who us interested in marketing

This was a required reading for a university class that I enrolled in. Interesting read compared to my other textbooks.

If you are a beginner then this book is for you, no bias and straight forward. If you are a professional (like me), sometimes you forget things - well here you can look them up. This book was published quite a while ago - it stands the test of time and should be in EVERY astrologer's library