How can this be "pure" when the first ingredient is poison? And what does "caramel coloring" mean?

The caramel colorant comes from beets, and alcohol occurs in nature, so let's cool our jets here, folks; something to be more concerned about is if it is made with actual nuts or is rather an artificial/imitation flavoring. Furthermore, one should be concerned about that distinction not because of "scary chemicals" but in fact due to the complex combinations of chemicals found in said actual nuts which is impossible to replicate to a T, therefore making it an inaccurate representation of the flavor one is after. This is best described by the example of imitation Vanilla flavorings which focus mainly on vanillin, or C8H8O3 (a chemical bond of carbon, hydrogen, and oxygen) which is the primary chemical, one of very many, found in the vanilla bean as a natural occurrence. This, when synthesized in a lab, makes a flavoring that is as akin in flavor to vanilla beans as a photo of a person's face is to the original, in that you can tell who it is, but it lacks the depth and dimension of the actual person. As for the caramel colorant, a major component to the culinary experience is the inclusion of all our senses, which includes vision. Looking back to Crystal Pepsi, we can see that a chemically identical product which lacks the visual cues of what one expect will produce a negative placebo effect, even if the compounds one's tongue is physically able to detect are all exactly the same. If the coloring is less brown than we expect, per the coconut effect, it will fail to satisfy the visual aspect of the experience, hence the use of the aforementioned beet-derivative colorant. It's authenticity of flavor that I'm after, so I'd like to dispense with the unfounded woo-woo hearsay. That said, I'll be ordering a bottle to make my own Torani coffee syrup, thanks. It's not as easy as vanilla, can't pack a mason jar with refined sugar and a hazelnut as you can with a whole vanilla bean. (Let sit one month, use in any recipe that calls for sugar and vanilla, or to sweeten coffee.)

can i see a complete ingredient list? in comments below it mentions propylene glycol, which i do not see listed above in ingredients.

The hazelnut extract does not contain propylene glycol (PG). It is made with organic alcohol, natural hazelnut extractives, caramel coloring (PROP 65 Compliant) and water.

Is there hazlenut extract without the alcohol? I don't want alcohol in my almond milk!

There is alcohol, i suspect more so as a preservative but it dissipates when used. You only use a partial teaspoon and there's no way to get a buzz. I believe all the extracts, like vanilla use alcohol as a preservative

Can you use this to flavor home roasted coffee beans?

You can indeed use the hazelnut extract to flavor your coffee.

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🌟 Unleash the Nutty Goodness!

ICE CREAM DREAM - Just 3 ounces flavors up to 5 gallons of homemade ice cream—indulge in creamy, nutty bliss.
CRAFTED WITH CARE - Made with natural hazelnut extractives and compliant with Prop 65—pure flavor, no compromises.
ELEVATE YOUR BAKING - Transform ordinary cakes and cookies into gourmet delights with a splash of hazelnut magic.
DIET FRIENDLY CHOICE - PG Free, Non-GMO, Gluten-Free, and Kosher—suitable for all dietary preferences.
VERSATILE FLAVOR BOOST - Perfect for both scratch recipes and enhancing box mixes—your secret ingredient for culinary success.

Olivenation Hazelnut Extract is a premium flavoring agent designed to enhance your baking and dessert creations. This 4-ounce bottle is perfect for adding a rich, nutty flavor to cakes, cookies, and ice cream, while being PG Free, Non-GMO, Gluten-Free, Kosher, and Vegan. With the ability to flavor up to 5 gallons of ice cream, it's a versatile addition to any kitchen.

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