(Old Edition) Digital Marketing

Excellent book

Good book , very good print and presentation. It explains all concepts well and useful for beginners.2 of the new chapters are available online. Remaining chapters are in book.At first I was not able to access online chapters, the link and code mentioned in the book were not working. The technical support team of McGrawHill publications gave me access to the study material. Its really one of the best technical books I've come across Till now.Would be useful for those who want to start their career in digital marketing field.

Product quality is very good, value for money

An excellent book. Key concepts explained lucidly.Quality of paper, print quality and graphics are also excellent

The book is very informative for both beginners as well as experienced digital marketers. I was having problems rearding access of web chapters but Mc Grawhill solved it in just within 2 days !!Thumbs up 👍 to Mc Grawhill's support system !

I was extremely happy to read this book for two reasons. One, it presents the contemporary concepts of digital marketing in the most lucid manner. Two, such a contribution was much needed given the growing expanse of digital platforms in India.I recommend students and practitioners to enjoy learning from this book.

This book is unnecessarily exhaustive, yet it fails to equip a beginner with the key skills needed to master digital marketing, such as Facebook Marketing, Instagram Marketing, generating leads through Google Ads campaigns, and the latest crap and Google Updates in the SEO industry following the AI-generated content disruption. For an overall understanding and reference to learning channels like Pinterest, the book serves well. However, my final verdict is that it will not help you become a digital marketing pro!

Though little theoretical but overall I liked the book. Lot of knowledge is packed inside!