WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation
Product ID: 253783849
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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. Review: da leggere! - da leggere! Review: A go-to guide of business idea testing tools - Testing business ideas thoroughly before fully executing them helps to reduce risk and uncertainty. This book presents around 40 testing tools you can use to discover not only whether your general direction is right but also validate whether the direction you have taken is right. The cost, setup time, run time, evidence strength, capabilities and requirements of all testing tools/experiments are discussed in gist to help you evaluate if the tools are suitable to your needs.
| Best Sellers Rank | #18,191 in Books ( See Top 100 in Books ) #42 in Small Business #115 in Marketing #254 in Business Processes & Infrastructure |
| Customer Reviews | 4.6 out of 5 stars 1,113 Reviews |
T**.
da leggere!
da leggere!
V**K
A go-to guide of business idea testing tools
Testing business ideas thoroughly before fully executing them helps to reduce risk and uncertainty. This book presents around 40 testing tools you can use to discover not only whether your general direction is right but also validate whether the direction you have taken is right. The cost, setup time, run time, evidence strength, capabilities and requirements of all testing tools/experiments are discussed in gist to help you evaluate if the tools are suitable to your needs.
B**S
Great book on business validation
This is another great book from the strategyzer team. A very visual & practical guide on how to test business ideas. If you're a fan of the lean startup method, agile development, noah kagan or tim ferris - this book is for you!
P**E
Great reference book on how to validate business ideas
Really enjoyed this book and wish I knew of it earlier. I found it to be a great overview into new ways of validating ideas before sinking too much spending too much time and effort on them. Also has a great framework for how to run validation exercise from start to finish. Useful as both an initial textbook for those looking to understand the how and why of testing business ideas, as well as a reference book those more experienced.
J**I
THE approach to validate new ideas
This is a great book, a book that can really change the way you see the world. At least that happened to me when I first read it. Today the book is always on top of my desk. What I like so much about the book is that is a confluence of strategy, methodology and practical guide to test new business ideas. If you have a role in innovation or if you are an entrepreneur, this book is a must. This is THE approach you need to have if you want to know as fast as possible if you have something that is worth it. If you believe in Lean Startup, but you don't understand exactly how you can put it in practice, this book shows you the way.
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