WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation

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Testing business ideas thoroughly before fully executing them helps to reduce risk and uncertainty. This book presents around 40 testing tools you can use to discover not only whether your general direction is right but also validate whether the direction you have taken is right. The cost, setup time, run time, evidence strength, capabilities and requirements of all testing tools/experiments are discussed in gist to help you evaluate if the tools are suitable to your needs.

This is another great book from the strategyzer team. A very visual & practical guide on how to test business ideas. If you're a fan of the lean startup method, agile development, noah kagan or tim ferris - this book is for you!

Really enjoyed this book and wish I knew of it earlier. I found it to be a great overview into new ways of validating ideas before sinking too much spending too much time and effort on them. Also has a great framework for how to run validation exercise from start to finish. Useful as both an initial textbook for those looking to understand the how and why of testing business ideas, as well as a reference book those more experienced.

This is a great book, a book that can really change the way you see the world. At least that happened to me when I first read it. Today the book is always on top of my desk. What I like so much about the book is that is a confluence of strategy, methodology and practical guide to test new business ideas. If you have a role in innovation or if you are an entrepreneur, this book is a must. This is THE approach you need to have if you want to know as fast as possible if you have something that is worth it. If you believe in Lean Startup, but you don't understand exactly how you can put it in practice, this book shows you the way.