Janina Ultra White Sensitive Whitening Toothpaste (75ml) – Clinically Proven. Low Abrasion. For Everyday Use. Whiter Teeth without Harming Enamel. Decreases Teeth Sensitivity

It's a bit of a first world problem, I know, but how do you get the right whiteness of teeth without eroding the enamel to the point that you're actually exposing the yellowy underneath bit? Well, I decided, as I can't be faffed doing all the gum shield bleaching nonsense, just to make sure that the tooth darkening staining never happens by applying some moderate good sense and using a fruit enzyme whitening toothpaste. Is this better than any other? I would say so, with the added advantage of it being much more gentle than many. I like the taste, it's just a standard minty flavour and I do rinse in the morning as I can't tackle a bowl of yoghurt with a minty mouth. However, at night I don't rinse so that it can work its magic. Try it.

I have tried just about every whitening toothpaste - including others by Janina, but I was amazed that the sensitive Janina actually whitened my teeth after a couple of days - not the sort of white you can get from laser whitening at the dentist, but definitely lighter than before and whiter than other toothpastes that I've tried. I noticed a big difference after a couple of days, although after using it for longer the effect seemed to wear off and my teeth didn't seem as white. I have sensitive teeth and it also reduced the sensitivity. Only thing I don't like is that it contains peroxide, sodium lauryl sulphate and parabens, and the fact that it's expensive (although cheaper on Amazon than anywhere else).

I have used this for a few months now after changing from Opalescence toothpaste which is excellent but only available on import from USA, I cant say that I have noticed an improvement but my teeth have definitely not got any worse, I use a Braun triumph electric toothbrush rather than a manual one, the taste is nice and minty but I did find that if I gave my teeth a really good clean (in excess of 4 minutes) that particular teeth were really sensitive to cold and heat the day after and this was extreme pain which subsided after a few days after I started to use some Sensodyne to cure it. I think its an alternative if Opalescence is too expensive but I wont be using it as my regular toothpaste.

This particular brand of toothpaste was recommended to me by my Dentist who advised it is not as harsh as some other teeth whitening products with regards stripping the enamel off your teeth. Since using it i have noticed my breathe stays fresher for longer periods than any other toothpaste i have used in the past & my gums have stopped bleeding when brushing my teeth.

I am disappointed that this has not had a noticeable whitening effect on my teeth after a month, despite the eye-watering price (for a toothpaste). It also tastes very harsh, and I have had to force myself not to rinse my mouth with water after use, as the instructions say. I am too penny-pinching not to finish the tube, but I won't be reordering.