IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick - Longwear Blendable Cream with Built-In Primer Suitable for Sensitive Eyes 0.05 oz

IT eye shadow sticks are wonderful! The color matches what the picture shows. The cost is actually a little lower than in stores! It stays on all day even after working out! It has a beautiful shimmer to it that is so subtle it is not tackey! The texture is soft and smooth and feels great! I am very sensitive to products and this brand seems very high quality with no reactions! It is moist and creamy with a luxury feeling.

I love this eyeshadow! It is not great and does not settle into fine lines, goes on very smoothly, lasts long, and is well pigmented! I will be buing more.

Love the color and it does last all day, whether at work or snorkeling ( more it on several excursions )Feels like the brand that rhymes with lives.The color i bought can be worn alone ( i mean, with mascara of course!) And look relatively natural ( aka, some makeup but not over done so ok for more mature women ( i am mid 40s))My only concern is the lack of color options. I wish for more grey tones, more earth tones,... more!

It's sometimes difficult to buy makeup online because the colors don't often match what you see in the pictures. That is the case here. It looks like the picture in person but putting it on it doesn't seem to really match fully. I am looking for a pale pink and in various brands I find they are bright or more on the peach/orange side. This one feels more peachy than pink. It's a fine product but it does crease so I am still on the lookout for something better.

I’m someone who takes forever to perfect my eyeshadow - I believe it truly frames your face and is so important to a good look overall. I use Courageous Cream on my eyelids and under my brows. I use Bare & Bravo in the crease. And I use Clinique Shadow Play (stick eyeshadow) in double latte on the outer bottom eyelid. This stuff blends great with a fluffy eyeshadow brush. I also have several other brown colors that I love. They darker ones stay all darn day!! I’m so impressed with these. The colors are all beautiful and highlight my green eyes as the brown-ish ones have a bit of deep red colors in them. I used to spend like 30 minutes just perfecting my eyeshadow so to ensure staying power and that it’s was well blended. This knocks that process down to just 5 minutes. Now, the Courageous Cream doesn’t have good staying power. But I’ve found with any lighter cream colors I use, be it eyeshadow itself, or any type of stick, the light highlighter colors for lids and under brows just go away so quickly. I’m a Caucasian woman so maybe it’s just me, since they’re similar to my natural skin tone and foundation used under my eyeshadow. Overall, they’re a bit pricey but they’re worth it. They’re highly pigmented, they last all day, they don’t smudge off, they’re truly the perfect product. And I’ve spent probably tens of thousands of dollars on expensive and even cheap makeup over the course of my life. (I LOVE makeup and buy a ton to play it.) buy these! You’ll be happy you did!

Love this! It’s long lasting, doesn’t fade or smear with all day use. Great color selection. Good value as it lasts quite awhile even with daily use.

The application was great. Very smooth and stays long but I still used a primer so not sure how it works without. But I was looking forward to the tough tan color being more brown as the pictures indicated. It has more peach tones and is almost exactly the color of Julep's caramel matte.

As a "mature" woman, I was hesitant to use an eyeshadow crayon fearing how it may settle in creases. I was pleasantly surprised that not only was the color a lovely neutral, but it wasn't aging or put additional focus on those pesky creases. It was very blendable, very quick to apply and a great value for my dollar.