L'Oréal Paris Excellence Universal Nudes Hair Colour, Ammonia-Free, Micro-Keratine, Triple Care, 100% Grey Coverage, Radiance Boosting, 5U Universal Light Brown

Great colorant works wonders my fave , gentle on hair , no bad rubbish in it , hair colour lush , hair soft easy to use and quick

Ever since l'oreal discontinued their preference hair dye in 6.45 Brooklyn (whyyy?) I've been searching for an alternative. It's hard to find an auburn shade that is more red-toned than ginger-toned without going full, vibrant red. This one was a bit more expensive and I couldn't find many reviews, but decided to risk it as I really liked the colour on the box examples. Honestly, I prefer it even to the original preference line. It has a genuinely pleasant smell (no chemical ammonia smell!), I love that it comes with an after-dye shampoo as well as conditioner, and the comb attachment for the bottle is a gamechanger. The colour is definitely a bit deeper and more vibrant than the brooklyn auburn (especially for the first few washes), but it still really looks good and near-natural on my pasty cool skin tone. I don't often write reviews, but for anyone looking for a similarly warm-toned alternative to 6.45- this is an amazing option! I really hope they don't continue this one!

Used this make for years seeing the new box I thought it was just updated but the colour is completely different very very dark with copper tones in the light, My hair is soft and in good condition so that’s good and after shampooing twice a day to lighten the colour for 2 weeks with no results the colour will last so full marks on that, so must choose 2 shades lighter next time

Hair came out in good condition and shiny with excellent grey coverage. Colour not as expected Light brown came out very dark brown going to try 2 shades lighter next time.

I have always used this home hair colour which is as said on the box excellent. Quick to use and leaves hair shiny and restored. The shampoo and hair mask an added bonus!!

I have used L'Oréal hair colour every 4-6 weeks for for over twenty years and never had an issue until now. I bought this colour 3U and it turned my hair dark blue black and irritated my scalp. I contacted customer service as I assumed I had received a bad batch, and they would refund or replace it. But their customer service is awful, basically said sometimes it does that. No apologies, no refund. The number of other complaints on here shows it's a problem with their formulation. Unbelievable. Do not buy!

Natural long lasting colour.lightens hair from mousey to shade on the box. Blends my grey hair perfectly with no damage, Colour on the box very accurate.I don't think it would lighten very dark hair, Shampoo and conditioning mask smell lovely and hair feels soft afterwards. Good price for a quality product.

Was darker than expected