Wella Koleston Perfect MePlus Pure Naturals Permanent Hair Colour Cream, No. 99/0 Very Light Blond Intense, 0.66 kg 8005610628707

I used to buy the consumer branded permanent hair dyes from supermarkets and noticed that every time I dyed my hair, this was accompanied by significant hair loss on washing out the dye and then the conditioner out. This also lasted about 4 weeks until I had to repeat. I switched to this product as it is what my hairdresser uses in their salon, and she’s always persuading me to get my roots done professionally as it’s less harsh and minimal hair fallout. But at £110 a pop per visit, it’s doesn’t sound too cost efficient, especially as it’s only the roots I wanted done. So when I saw this online, I did some research on what I needed and put together a kit (developer, good shampoo for coloured hair, mixing bowls etc). It’s easy once you know what to do and obviously did an allergy test first (negative for me) as you should do for all new dyes. The first time I used it, on washing I probably got less than 5 hairs falling out, substantially less than the 100 with consumer brands. The colour was good, much softer and natural (this dye is billed as natural so spot on) and lasted around 6 weeks. So much better all round. I get about 4 treatments out per tube as I’m only doing my roots. I am so pleased with the result that I’m on my 2nd tube.The reviews on here tend to be mostly for the incorrect product delivered or allergy. The latter I can help with, as you should be doing this in any case and it shouldn’t result in you placing a negative review if you are allergic. The possibility of allergy is actually claimed on the product. If you want your money back, you can try contacting the seller and if no luck there, the manufacturer as a last resort. The manufacturer should give you the refund according to UK consumer laws.

This is a con!! The colour has been mixed or this is very faulty. I have used the product and my hair turned light brown/ginger! Should have gone dark brown! Everyone be careful this doesn’t happen to you!Very unhappy.Tried to request refund to get money back and it’s saying I need to post it back.Seller - please refund me!

My daughter applied this for me. It actually looked as good as the hair dressers. Very impressed. Good depth of colour and left my hair feeling in good condition. Don’t forget to buy developer!

This appears to be a fake dye..when my partner opened the box it has no Trademark or Wella branding (completely blank tube) and certainly did not do the job it was supposed to! Wont be buying from here again despite some good reviews

Purchased TWO tones and both are out of date.