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60s Fashion: Vintage Fashion and Beauty Ads
B**R
60s a new young fad
The 60s Fashion:Vintage Fashion and Beauty Ads is a well presented book and certainly takes you back to that post war fashion revolutionary time. Good evocative pictures that capture the styles and the strong colours. I think it lacks some simple words defining the context of this remarkable fashion change to explain to readers how this period of major change arose. Certainly a total wow for the teenage girl it was gifted to.
A**H
**60s**AD**P*O*P** ART!
The 60S FASHION:VINTAGE FASHION AND BEAUTY ADS book is a fascinating time capsule of ads from the groovy 60s!Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures.A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow.You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun.I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!
R**S
nostalgie
c'est un livre plein de nostalgie, puisqu'il ne reproduit que des publicités de produits divers vendus aux Etats-Unis dans les années 1960. Dommage qu'il n'y ait pas de pubs françaises... mais bon ça rappelle quand même l'époque.
B**E
Fun even if you weren't around in the 60s
Except for a few pages in front giving a brief overview of the era, this book is full of bright, gorgeous ads from the 60s with no additional text. Mostly makeup, hair care, and other products for women, but with a decent amount of men's and children's ads as well.It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous.And going through the ads and counting the companies that are still around today was fun.Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins!The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s.My only complaint is that the binding is coming loose after quite a bit of handling.
C**.
Lives up to its title
This was a book I have been looking for, and now that I have it, it's just like I wanted. This book has wonderful examples of 60s ads, from the early to the late 60s. A perfect edition for history and/or ad buffs.
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