In the Plex: How Google Thinks, Works, and Shapes Our Lives
J**9
Essential reading for anyone in online marketing
Very good book about the culture of Google and will help you understand the way they work. Essential reading for anyone in online marketing if they want to understand Google. Mantra is incomplete, they quote "don't be evil" but the full version is "don't be evil, only we are allowed to be evil"!!
T**S
Must read = Levy sees and makes clear what others miss about google (now alphabet)
Must read: Levy is a great writer, deeply perceptive, and had unprecedented and wide-ranging access to the key players. Those are the ingredients for a revealing and enlightening synthesis of not just google, but an example of human enterprise in action.
B**K
Interesting book
Didn't know much about Google and how it worked. Now I do. Well written and detailed. Personal analysis of the key players was not too sycophantic. Good read.
M**R
Superb. Very detailed.
Very good audio. You need this in your collection to really understand Google. It is about 20 hours long and very well read.
H**N
Recommended
Great book
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