













⚡ Brighten your smile, naturally. Stay fresh, stay fearless.
hello Epic Whitening Charcoal Toothpaste is a fluoride-free, SLS-free, vegan toothpaste featuring activated charcoal from bamboo and coconut oil. Delivered in a convenient 3-pack of 4 oz tubes, it naturally whitens teeth by polishing away stains while freshening breath with a cool mint flavor. Free from peroxide, artificial sweeteners, dyes, and tested cruelty-free, it’s a clean, ethical choice for everyday oral care.







| ASIN | B09P1V89KL |
| Best Sellers Rank | #1,281 in Health & Household ( See Top 100 in Health & Household ) #39 in Toothpaste |
| Customer Reviews | 4.6 4.6 out of 5 stars (51,197) |
| Item model number | 61038897 |
| Manufacturer | Colgate-Palmolive Co |
| Product Dimensions | 2.87 x 0.13 x 6.22 inches; 4 ounces |
| UPC | 819156023449 |
N**H
⭐️⭐️⭐️⭐️⭐️ A Clean & Effective Toothpaste That Actually Delivers!
I’ve been using Hello toothpaste for a while now, and I’m genuinely impressed with how well it performs without relying on harsh chemicals. It leaves my mouth feeling clean, my breath fresh, and my teeth noticeably brighter in just a couple of weeks. What stands out most is how gentle it is on my gums while still fighting plaque — perfect for daily use and for people with sensitivity. The texture is smooth and not gritty, and it foams lightly without sulfates. The natural mint flavor tastes fresh and not overpowering, which I love. It’s also vegan, cruelty-free, and free from artificial dyes and sweeteners, making it a great option for anyone trying to keep their oral routine clean and safe. Key Clean Ingredients & What They Do: 💚 Fluoride – strengthens enamel, prevents cavities, and protects against daily acid wear. 💚 Xylitol – a natural sweetener that helps reduce plaque-causing bacteria and supports a healthy pH in the mouth. 💚 Calcium Carbonate – a mild abrasive that gently polishes the tooth surface to remove stains. 💚 Hydrated Silica – enhances stain removal and whitening while staying gentle on enamel. 💚 Aloe Vera – helps soothe gums and reduce irritation, especially for sensitive mouths. 💚 Coconut Oil – naturally antibacterial and supports fresher breath. 💚 Essential Mint Oils (peppermint, spearmint) – deliver natural flavor while also offering mild antibacterial benefits. What It Doesn’t Include: 🚫 SLS (sodium lauryl sulfate) 🚫 Parabens 🚫 Artificial sweeteners or dyes 🚫 Triclosan 🚫 Animal by-products This toothpaste is great for people who want a safer, cleaner formula without sacrificing effectiveness. It supports gum health, reduces surface stains, and keeps breath fresh — all without the harsh foaming agents or synthetic ingredients commonly found in traditional toothpaste. Overall, if you want a toothpaste that combines science-backed ingredients with a clean, natural profile, Hello is definitely worth trying. My mouth feels cleaner and healthier, and I love knowing the ingredients are gentle but still truly effective. 🌿✨
J**N
great product
excellent value when it came with a. toothbrush. Cleans teeth great and does whiten a litte also void of nasty chemicals in other brands...j...
M**E
Great product
Love this toothpaste. Allergic to fluoride and this is the best tasting and cleans really well. It only takes pea size and tube lasts a really long time!
B**A
Good stuff
I really like the Hello Epic Whitening Charcoal Fluoride-Free Toothpaste. It leaves my mouth feeling clean and fresh, and the whitening power is actually noticeable. The charcoal flavor is smooth, not overpowering, and it makes my teeth feel super polished after each use. The only downside—and the reason I’m giving it 4 stars instead of 5—is that it leaves the sink stained black after brushing. It’s easy enough to rinse away, but it can get messy if you don’t clean it right away. Overall, great whitening results and a clean feel, just be prepared for a little extra sink cleanup!
H**.
Perfect for me
My favorite tooth paste. Cleans well. Natural taste. Pretty. I’m keeping on buying it.
J**T
Blacken your teeth to turn them white? It WORKS!
I have been using this toothpaste for a long time and I love it. It doesn't have a high fluoride content and is really easy on my sensitive gums and teeth. Put this on a subscription and you can even save more money! The best part is a little of this toothpaste goes a long way, so a tube lasts just a little bit longer.
G**S
Not for neat freaks
I love this toothpaste. It whitens better than most. Love that it doesn't contain SLS. Beware, messy tooth brushers, or you will wind up with black spatter everywhere.
S**T
Charcoal
The toothpaste itself is ok, not too minty and appears to do a good job. The toothpaste tube is terrible, it's so hard and nearly impossible to squeeze. You feel like you're leaving about a third of the toothpaste in the tube when you throw it away, the tube should be much softer so you can at least squeeze out the toothpaste!!
M**A
The best option among Free of nasty additives and fluoride
J**I
رائع لنظافة الاسنان
J**T
AMPLIAMENTE RECOMENDADO
M**D
Very good
K**.
Really works on whitening your teeth!
Trustpilot
2 weeks ago
4 days ago