







✨ Glow smarter, age gracefully with science-backed care!
The Ordinary Granactive Retinoid 2% Emulsion is a cutting-edge, moderate-strength retinoid serum that targets visible signs of aging like fine lines and wrinkles while improving skin texture and tone. Utilizing Hydroxypinacolone Retinoate, it delivers effective results without the irritation typical of traditional retinol. Enhanced with Tasmannia Lanceolata Extract, it soothes and calms skin, making it ideal for all skin types and perfect for nighttime use. This cruelty-free, vegan formula supports collagen and elastin for firmer, youthful skin in a clean, fragrance-free emulsion.








| ASIN | B071HHSMTT |
| ASIN | B071HHSMTT |
| Active Ingredients | Retinol |
| Best Sellers Rank | #3,749 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #114 in Facial Serums |
| Brand Name | The Ordinary |
| Customer Reviews | 4.6 4.6 out of 5 stars (3,941) |
| Global Trade Identification Number | 00769915190045 |
| Is Discontinued By Manufacturer | No |
| Item Form | Serum |
| Item Volume | 1 Fluid Ounces |
| Item Weight | 30 Grams |
| Item model number | 3052784 |
| Manufacturer | DECIEM |
| Manufacturer | DECIEM |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Aluminum Free, Coaltar Free, Silicone Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. |
| Product Dimensions | 1.31 x 1.31 x 4.5 inches; 1.06 ounces |
| Recommended Uses For Product | Anti-aging, Skin Texture Improvement |
| Scent Name | Fragrance Free |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Retinol |
| Target Use Body Part | Face |
| UPC | 769915190045 |
| UPC | 769915190045 |
| Unit Count | 1 Fluid Ounces |
S**S
Gentle but super effective
After one use i felt the difference in my skin. Increased firmness. Not oily, easy to apply, no scent, absorbs well
A**R
Great stuff!
I have noticed a huge difference in my skin while using this and it’s only been 4 days since I purchased! My skin feels tighter and texture is improving!
K**B
A staple in my skincare routine!
I’ve been using this retinol serum and it’s honestly been more effective than some prescription ones I’ve tried. It’s helped clear up my breakouts and leaves my skin feeling so soft and smooth. I’ve even noticed a nice glow after using it—my 47-year-old skin looks more radiant than it has in years! I also love that it feels like a great value for the price, and the packaging looks nice too. As for the scent, it kind of depends—some days I don’t notice it at all, other days it smells a bit strong. Moisture-wise, it doesn’t dry my skin out immediately like some other retinols, but I do make sure to follow up with a good moisturizer just in case. Overall, I’m really happy with how it’s working for my skin.
J**S
Good For Starters
My skin looks nice and clear after 1 month of nightly use. I never got any flaking or peeling or any tingling. The base feels smooth and absorbs well if you don't use too much. I use The Ordinary Glycolic Toner every 3rd night as well and that alternates in as a nice program. I wish it had a higher percent of retinol.
J**.
Affordable, Effective Serum. AA+++
This is my 3rd bottle & I love it! It is milky & creamy in texture. It gives a nice glow to my skin & has minimized lines. It softens my skin, adds elasticity, too. At an affordable price, I will continue using this!
A**Z
The Ordinary Granactive Retinoid 2% Emulsion
The The Ordinary Granactive Retinoid 2% Emulsion is great for improving skin texture without harsh irritation. It’s lightweight, absorbs quickly, and leaves the skin smoother and more radiant. A perfect gentle alternative to retinol. Highly recommend!
V**Y
These are great products
I cannot rave about the ordinary enough. The products are a great quality for the money. They smell good and the results are there. My face feels wonderful. I see noticeable results after a few months compared to other products on the market. This is a no-brainer.
M**O
Great for my skin so far!
i was using the lowest ordinary retinol with squalene and my skin was irritated. I thought it was just the retinol purge but i started using this and no irritation. i think my skin doesn't like the oil like consistency of the squalene. That one also seemed messy. I expect some purging but this is a lot gentler so far. This will be my new retinol solution! Ill use the squalene on my body or something. I hope they have this formulation in the higher percentage retinols! Love the ordinary!
M**O
Adorei! Muito bom
O**A
Hat meiner Tochter super gegen Pickel und geschlossene Komedone geholfen. Nach einem Monat sieht ihre Haut viel besser aus. Sie benutzt es morgens und abends nach einem Clinser. Trocket die Haut aber etwas aus.
N**R
اصلى
J**A
It works super well if you know how to use it and read the instructions, it's the first one I buy and it's almost over, then I'll buy another one, it has left my skin smooth, softer, cleaner, attenuating expression lines
A**A
I ordered this for my daughter, so I can’t review this product specifically. However I really like Ordinary brand skin care. Their products produce results at a reasonable price.
Trustpilot
1 week ago
2 months ago