How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How brands grow part 2 revised edition strengthen and elaborate in a lighter writing on the the foundational book How brands grow. The rules are the same however deeper insights have been given on particular angles such as CEP, media mix, emerging markets and so on. This book is for businessmen who want to bring out the most of their marketing budgets. As everything from the Institute, it’s grounded in research and provide some principles that can be applied instantly. Overall the book is worth the read.