O'Douds Matte Paste - Natural Styling Clay for Men - Strong Hold for Maximum Volume & Texture with Matte Finish - Vegan & Plant-Based - Labdanum & Lime Scent (3.4oz)

I have straight, fine, oily hair that I slick back and tends to fall flat. Generally it needs a lot of help to have any life or texture to it. I heard about O'Douds on Youtube (Robin James/Man For Himself) and, despite its price tag, curiosity got the best of me and I ordered it. I must say, I am beyond impressed with the performance of this paste. The application: a somewhat firm, creamy texture that is overall quite easy to spread and work with. IMPORTANT: Do NOT overwork this product in your palms. O'Douds website addresses this and the flakes that appear if you do so. Essentially, your working the product into your palms rather than your hair - be gentle with spreading this in your hands and focus more on spreading it within your hair. The hold: non-sticky, matte, LASTS ALL DAY - I'm amazed by this. It's pliable enough that if you wet you fingertips you can adjust and restyle but once it dries it will do the job all day. The smell: woodsy citrus that is basically aromatherapy when you inhale as you emulsify it in your hands. The texture: takes my fine, lifeless hair and gives it hold without weighing it down and very noticeable matte texture and plumpness. I have used other products with kaolin in it and they have not performed as well as this one. The value: A little actually does go a long way so don't overdo it at first, especially if you come from using waxes and pomades like me. That being said it is a premium product so you will pay for that, however the performance lives up to the price tag. The wash: I have not had any issues washing this product out of my hair. I do, however, shampoo daily as my scalp gets very oily so I always style with a clean slate. An added bonus is that this product is all natural and the company has sustainable practices. This has officially replaced Bed Head Matte Separation Workable Wax for me, which I had been using for a couple years. Keep in mind that everyone's hair is different and so what works for one person may do absolutely nothing for another. I can only speak to the experience I've had with my hair using this and I can confidently say that I have found my new go-to styling product. How I use this product: Towel dried hair, apply a thickening prestyler, blow dry while using vented brush, apply O'Douds to dried hair in two layers: back to front to get the underside of my hair and then slicking front to back with hands, and finishing touches with fingers. Highly, highly recommended for those of us with fine, oily, lifeless hair to give texture, fullness, and all day hold.

I’ve been eyeing this product for a while now. Finally got to try it out for about 3 months. After getting familiar with the paste, I have to say its quite a good styling product. The hold is pretty strong while also being maleable in the hair. It also doesn’t cause as many annoying fly-aways as other stickier products (such as Pacinos). I noticed a few people complaining about the clumping issue, however, I’ve come to recognize that this only occurs when your hair or hands are really WET. So make they’re dry and make sure to warm up the product in your hands (rub them together) for 5-10 seconds. This will result in the best spread and application of the paste to your hair. As far as washability goes, it has a lot of waxes and oils so you do need to use a little bit of shampoo to get the residuals out of your hair. Overall, I would rate this 4.5/5.

My hair is 7 to 8 inches, thick and heavy. Product has a great scent, very soothing and natural. Feeling is easy to spread and scoop, and easy to apply. I applied it dry or sometimes with very little moisture, no prestyler and very few times used a hair dryer. Definitely matte appearance in the hair, though not devoid of shine. Inital hold is good, but within 10 minutes for my hair it does start drooping to the side a bit. For my hair frequent restyling and reshaping does tend to happen around the 3 or 4 hour mark. Running my fingers through my hair that much is not that bad as it almost feels like there is no product on my hair. Rinsability is quite easy. Days after a shower without using shampoo does leave a little residue but it is not a problem for me. Would recommend for people with a little bit shorter hair that isnt so heavy. If you have hair like mine it is understandable the product doesnt hold it in place.

I love the water based O'douds pomade, however this matte paste is terrible. It's extremely tacky, to the point where as soon as you try to spread in your palm it drys out, then applying to hair is a painful process. Clumps up in hair, pulls your hair out when trying to apply. Terrible product.

Love this product! Nice strong hold with Matte finish. Also, love the ingredients. Would recommend.

This is a fantastic hair product. It’s great for looser/textured looks but it still has nice hold to get you through the day. It’s not too thick, it’s more creamy than it is clay-like. Pretty easy to apply to the hair after you rub it through your hands for a second. Mine did not have a crusty layer on top as some other reviewers said. Not sure what that’s about, maybe they changed their formula. Also it smells fantastic I love it! Sort of like freshly cut lumber and citrus sandalwood.

I used to use Sebastian's Crude Clay, but wanted to make a switch to a vegan product. This product works just as well as Crude Clay, but the smell is way too strong. Another reviewer mentioned that it makes you smell like a hippie, and I have to agree. I've put it in my hair twice now, and I'm impressed by the quality and how well it texturizes and holds, but then for the next 2 hours, I have to constantly breath in this patchouli-like smell. Since I've already used it, I couldn't justify sending it back to Amazon for a refund, so I'll just give it away. If they end up making a new batch and change the smell to be more neutral or "light", I'd be happy to try it again.

It's one of the best matte pasted I've used I've used and I can get some really good textures out of this product despite it being a more firm holding product. When used in conjunction with some other O'Douds products I like (styling treatment, conditioning cream) my hair feels much stronger, much healthier and looks a lot fuller at the front. I'm not crazy about the smell. Even when using a small amount the scent sticks around and it smells like how you'd expect a lime Popsicle to taste. It's very sparkly and citrusy but there's a dullness and an herbal quality to it. I don't much care for it but it's not a deal breaker.