Finally a mascara formulated with 97% natural origin ingredients* and lash-caring benefits that does not compromise on your volumizing mascara results and all day wear. L'Oreal Paris introduces our first balm-in-mascara, Voluminous Brown Balm. This breakthrough mascara delivers clean volume, length and definition creating up to 7x fuller lashes. This washable mascara is clump, flake and smudge resistant. Allergy tested, suitable for sensitive eyes and clean from Parabens and Mineral Oil. *We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source. The remaining ingredients constitute 3%
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