Power Grip Primer is #1 Primer in America.* Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. Why you'll love it: Gel primer formula grips makeup for long-lasting, all-day wear Gives skin a natural finish Enriched with hydrating ingredient Hyaluronic Acid Non-comedogenic (does not clog pores!) Key Ingredients: Hyaluronic Acid - Helps skin retain moisture for a plump complexion Great for: All skin types All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. This product is made in a Fair-Trade Certified factory. Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22 Gel-based, hydrating face primer Gel formula grips makeup for long-lasting, all-day wear Moisturizes, preps, and gives skin a natural finish Enriched with Hyaluronic Acid to retain moisture for a plump complexion Goes on clear with a translucent finish for all skin types and skin tones Non-comedogenic (does not clog pores!) 100% vegan, cruelty-free, and Leaping Bunny Certified.
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